The Influence of Visitor Engagement and Memorable Tourism Experiences on Revisit Intentions: Mediated by Visitor Satisfaction (A Study on Tourist Attractions In Kutai Kartanegara Regency)
DOI:
https://doi.org/10.29408/jpek.v10i1.34022Keywords:
Visitor Engagement, Memorable Tourism Experiences, Visitor Satisfaction, Revisit Intention, Kutai KartanegaraAbstract
This study aims to investigate how visitor engagement and memorable tourism experiences influence the intention to return to a destination, with visitor satisfaction acting as a mediating variable. To conduct this analysis, a quantitative approach was utilized, employing purposive sampling techniques to gather data from 160 respondents who have previously visited tourist destinations in Kutai Kartanegara Regency. The data were analyzed using SmartPLS software version 4.1.1.6. The findings indicate that visitor engagement and the quality of tourism experiences significantly contribute to overall visitor satisfaction. In turn, heightened visitor engagement and satisfaction are key predictors of guests' intentions to revisit a destination. However, memorable tourism experiences do not directly affect the revisit intention, but rather through the mediation of visitor satisfaction. These findings confirm that emotional engagement and meaningful tourism experience are the main factors that shape tourist loyalty. Therefore, destination managers need to increase tourist participation and create immersive tourism experience to strengthen satisfaction and revisit intention.
References
Alrawadieh, Z., Prayag, G., Alrawadieh, Z., & Alsalameen, M. (2019). Self-identification with a heritage tourism site , visitors ’ engagement and destination loyalty : the mediating effects of overall satisfaction. 2069. https://doi.org/10.1080/02642069.2018.1564284
Badan Pusat Statistik (BPS) Kabupaten Kutai Kartanegara. (2025). Statistik Daerah Kabupaten Kutai Kartanegara 2024.
Baldi, G., Hollebeek, L. D., Vesci, M., & A. B., & Jansson, J. (2025). Current Issues in Tourism The effect of engagement on revisit intentions across visitation formats : insights from the World Heritage Site of Pompeii The effect of engagement on revisit intentions across visitation formats : insights from the World Herita. https://doi.org/10.1080/13683500.2025.2595275
Brodie, R. J., Hollebeek, L. D., Juric, B., & Ilic, A. (2011). Customer Engagement : Conceptual. July. https://doi.org/10.1177/1094670511411703
Brodie, R. J., Ilic, A., Juric, B., & Hollebeek, L. (2013). Consumer engagement in a virtual brand community : An exploratory analysis. Journal of Business Research, 66(1), 105–114. https://doi.org/10.1016/j.jbusres.2011.07.029
Cao, Q., Zheng, L., Cao, G., & Deng, H. (2025). Memorable Tourism Experiences , Satisfaction and Loyalty for Geotourism Tourists of Mt Longhu in East China. Geoheritage. https://doi.org/10.1007/s12371-025-01096-3
Chandralal, L. and, & Valenzuela, F.-R. (2013). Exploring Memorable Tourism Experiences : Antecedents and Behavioural Outcomes. 1(2). https://doi.org/10.7763/JOEBM.2013.V1.38
Chen, C.-F., & Chen, F.-S. (2010). Experience quality , perceived value , satisfaction and behavioral intentions for heritage tourists. Tourism Management, 31(1), 29–35. https://doi.org/10.1016/j.tourman.2009.02.008
Coudounaris, D. n., & Sthapit, E. (2017). Antecedents of memorable tourism experience related to behavioral intentions. 1084–1093. https://doi.org/10.1002/mar.21048
Elfiondri, Zaitul, & Rina, N. (2021). Tradition, cultural contact and English for tourism: the case of Mentawai, Indonesia. Heliyon, 7(6). https://doi.org/10.1016/j.heliyon.2021.e07322
Gohary, A., Pourazizi, L., Madani, F. (Fatima), & Chan, E. Y. (2018). Current Issues in Tourism Examining Iranian tourists ’ memorable experiences on destination satisfaction and behavioral intentions satisfaction and behavioral intentions. 3500. https://doi.org/10.1080/13683500.2018.1560397
Hair, J. F., Hult, G. T. M., Ringle, C. M., Sarstedt, M., Danks, N. P., & Ray, S. (2021). Partial Least Squares Structural Equation Modeling ( PLS-SEM ) Using R.
Hollebeek, L. D. (2011). Demystifying customer brand engagement : Exploring the loyalty nexus Demystifying customer brand engagement : Exploring the loyalty nexus. October. https://doi.org/10.1080/0267257X.2010.500132
Jeong, M. &, & Shin, H. H. (2019). Tourists ’ Experiences with Smart Tourism Technology at Smart Destinations and Their Behavior Intentions. https://doi.org/10.1177/0047287519883034
Johari, S. I., &, & Anuar, N. A. M. (2020). Appraising the role of memorable tourism experience between the relationship of destination image and Melaka domestic tourists ’ revisit intention Shakira Izzati Johari Proposed citation : Keywords : October 2019, 136–157.
Kim, J. H. (2018). The Impact of Memorable Tourism Experiences on Loyalty Behaviors : The Mediating Effects of Destination Image and Satisfaction. https://doi.org/10.1177/0047287517721369
Kim, J. H., & Ritchie, J. . R. B. (2014). Journal of Travel Research. July 2013. https://doi.org/10.1177/0047287513496468
Kim, J. H., Ritchie, J. B. and, & McCormick, B. (2012). Development of a Scale to Measure Memorable Tourism Experiences. https://doi.org/10.1177/0047287510385467
Kozak, M. (2001). REPEATERS ’ BEHAVIOR AT TWO. 28(3), 784–807.
Lee, H., Lee, J., & C. N., & Koo, C. (2018). Tourists ’ happiness : are there smart tourism technology effects ? 1665(May). https://doi.org/10.1080/10941665.2018.1468344
Lehto, X. Y., O’Leary, J. T. and, & Morrison, A. M. (2004). THE EFFECT OF PRIOR EXPERIENCE ON VACATION BEHAVIOR. 31(4), 801–818. https://doi.org/10.1016/j.annals.2004.02.006
Loureiro, S. M. C., &, & Sarmento, E. M. (2018). Place attachment and tourist engagement of major visitor attractions in Lisbon. https://doi.org/10.1177/1467358418761211
Muniz, A. m., & O’guinn, jr. T. c. (2001). Journal of Consumer Research, Inc. 27(4), 412–432. https://doi.org/10.1086/319618
Neuhofer, B., Buhalis, D., & Ladkin, A. (2015). Smart technologies for personalized experiences : a case study in the hospitality domain. https://doi.org/10.1007/s12525-015-0182-1
Pai, C. K., Liu, Y., Kang, S. A., & Dai, A. (2020). The Role of Perceived Smart Tourism Technology Experience for Tourist Satisfaction , Happiness and Revisit Intention. https://doi.org/10.3390/su12166592
Pine, J., &, & Gilmore, J. H. (1998). Welcome to the Experience Economy. 1–21.
Polishchuk, E., Bujdosó, Z., El Archi, Y., Benbba, B., Zhu, K., & Dávid, L. . (2023). The Theoretical Background of Virtual Reality and Its Implications for the Tourism Industry.
Pratiwi, P. . M., & Astuti, B. (2025). Analisis Pengaruh Media Sosial , Keterlibatan Pengunjung dan Pengalaman Pariwisata Yang Berkesan Terhadap Niat Berkunjung Kembali yang Dimediasi oleh Citra Destinasi dan Kepuasan Pengunjung ( Studi Pada Objek Wisata di Kabupaten Bantul ). 9(1), 170–179. https://doi.org/10.29408/jpek.v9i1.29313
Rasoolimanesh, S. M., Md Noor, S., Schuberth, F., & Jaafar, M. (2019). Investigating the effects of tourist engagement on satisfaction and loyalty. The Service Industries Journal. https://doi.org/10.1080/02642069.2019.1570152
Rasoolimanesh, S. M., Seyfi, S., Hall, C. M., & Hatamifar, P. (2021). Understanding memorable tourism experiences and behavioural intentions of heritage tourists. Journal of Destination Marketing & Management, 21(January), 100621. https://doi.org/10.1016/j.jdmm.2021.100621
Rasoolimanesh, S. M., Seyfi, S., Rather, R. A. A., & Hall, C. M. (2022). Investigating the mediating role of visitor satisfaction in the relationship between memorable tourism experiences and behavioral intentions in heritage tourism context. 77(2), 687–709. https://doi.org/10.1108/TR-02-2021-0086
So, K. K. F., King, C., & Sparks, B. (2012). Journal of Hospitality & Tourism Research. https://doi.org/10.1177/1096348012451456
Stavrianea, A., & Kamenidou, I. E. (2022). Memorable tourism experiences , destination image , satisfaction , and loyalty : an empirical study of Santorini Island. 17(1), 1–20. https://doi.org/10.1108/EMJB-10-2020-0106
Sthapit, E., Björk, P., &, & Coudounaris, D. N. (2022). Towards a better understanding of memorable wellness tourism experience. International Journal of Spa and Wellness, 0(0), 1–27. https://doi.org/10.1080/24721735.2022.2136120
Sthapit, E., Chiappa, D. G., Coudounaris, D. N., & Björk, P. (2020). Tourism experiences , memorability and behavioural intentions : a study of tourists in Sardinia , Italy. 75(3), 533–558. https://doi.org/10.1108/TR-03-2019-0102
Taheri, B., Jafari, A., & O’Gorman, K. (2014). Keeping your audience : Presenting a visitor engagement scale. Tourism Management, 42, 321–329. https://doi.org/10.1016/j.tourman.2013.12.011
Tan, W. K. (2017). Telematics and Informatics The relationship between smartphone usage , tourist experience and trip satisfaction in the context of a nature-based destination. Telematics and Informatics, 34(2), 614–627. https://doi.org/10.1016/j.tele.2016.10.004
Torabi, Z.-A., Shalbafian, A. A., Allam, Z., Ghaderi, Z., Murgante, B., Khavarian-Garmsir, & Enhancing, A. R. (2022). Enhancing Memorable Experiences , Tourist Satisfaction , and Revisit Intention through Smart Tourism Technologies. 1–18. https://doi.org/10.3390/su14052721
Tsai, C. (2016). Memorable Tourist Experiences and Place Attachment When Consuming Local Food. https://doi.org/10.1002/jtr
Tsai, Yu-Fen., Lin, Yu-Chih., Liou, & Yaw-Hwa. (2021). Research in Business & Social Science E ffects of memorable tourism experience on tourist ’ s satisfaction and revisiting : Case of Cittaslow in Taiwan. 10(7), 297–309. https://doi.org/10.20525/ijrbs.v10i7.1446
Vivek, shiri d., Sharone. Beatty, A., & Morgan, robert m. (2012). Customer Engagement : Exploring Customer Relationships Beyond Purchase. 20(2), 127–145. https://doi.org/10.2753/MTP1069-6679200201
Wagner, C., &, & Majchrzak, A. (2006). Enabling Customer-Centricity Using Wikis and the Wiki Way. 23(3), 17–43. https://doi.org/10.2753/MIS0742-1222230302
Wang, T.-L. and, & Azizurrohman, M. (2024). From Virtual to Reality : The Influence of Digital Engagement and Memorable Experiences on Tourist Revisit Intentions. 16(2), 12–31. https://doi.org/10.7454/amj.v16i2.1264
Zabkar, V., Brencic, M. maja, & Dmitrovic, T. (2010). Modelling perceived quality , visitor satisfaction and behavioural intentions at the destination level. 31, 537–546. https://doi.org/10.1016/j.tourman.2009.06.005
Zhang, H., Wu, Y., & Buhalis, D. (2018). Journal of Destination Marketing & Management A model of perceived image , memorable tourism experiences and revisit intention. Journal of Destination Marketing & Management, 8(July 2017), 326–336. https://doi.org/10.1016/j.jdmm.2017.06.004
Zheng, H. and, & Khong-khai, S. (2025). The Mediating Role of Satisfaction between Tourists ’ Engagement and Revisit Intention : A Case Study of Immersive Tourism Experience on. 6(1), 199–220.
Zhong, Y. ying (Susan), Busser, J., & Baloglu, S. (2018). A MODEL OF MEMORABLE TOURISM EXPERIENCE : THE EFFECTS ON SATISFACTION , AFFECTIVE COMMITMENT , AND STORYTELLING. 22, 201–217.
Downloads
Published
Issue
Section
License
Copyright (c) 2026 Syifa Munawwarah, Iskandar Iskandar, Nilam Anggar Sari
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
semua jurnal ini menjadi tanggung jawab penuh penulis, JPEK memberikan akses terbuka kepada siapapun agar informasi dan temuan pada artikel bermanfaat bagi semua orang, JPEK dapat diakses dan diunduh oleh siapapun tanpa dipungut biaya sesuai dengan lisensi creative common yang digunakan.
