JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) dengan nomor E-ISSN 2549-0893 mempublikasikan artikel ilmiah hasil penelitian atau kajian teoritis (invited authors) dalam bidang pendidikan Ekonomi dan Kewirausahaan yang belum pernah dipublikasikan. Penulis bisa berasal dari mahasiswa (S1, S2, S3), guru, dosen, praktisi, maupun pemerhati pendidikan ekonomi. Cakupan materi terdiri dari (1). kurikulum pendidikan ekonomi, (2) metode pembelajaran ekonomi, (3) media pembelajaran ekonomi, (4) teknologi, informasi, dan komunikasi pembelajaran ekonomi, (5), kreativitas dan inovasi pembelajaran ekonomi, (7) Lesson Study, dan lain-lain yang terkait dengan peningkatan kualitas pendidikan ekonomi. (8) Kajian ilmu ekonomi dan ruang lingkup bisnis dan kewirausahaan. JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) diterbitkan oleh Program Studi Pendidikan Ekonomi, Fakultas Ilmu Sosial dan Ekonomi (FISE) Universitas Hamzanwadi yakni tiga kali setahun pada bulan April, Agustus dan Desember. Journal Title : JPEK (Jurnal Pedidikan Ekonomi dan Kewirausahaan) Initial : JPEK Abbreviation : JPEK Since : 2017 Frequency : 3 terbitan per tahun | April, Agustus & Desember DOI : 10.29408/jpek e-ISSN : 2549-0893 Editor-in-Chief : Huzain Jailani, M.Pd Publisher : Universitas Hamzanwadi Indexed : Google Scholar | Garuda| SINTA
semua jurnal ini menjadi tanggung jawab penuh penulis, JPEK memberikan akses terbuka kepada siapapun agar informasi dan temuan pada artikel bermanfaat bagi semua orang, JPEK dapat diakses dan diunduh oleh siapapun tanpa dipungut biaya sesuai dengan lisensi creative common yang digunakan.
Membangun Niat Berwirausaha Mahasiswa melalui Self-efficacy dan Dukungan Lingkungan
Indonesia’s high unemployment rate, reaching 7.28 million people, highlights the urgency of strengthening student entrepreneurship as a driver of job creation. This study examines the effects of environmental support, Self-efficacy, and creativity on students’ entrepreneurial intention. Data were collected from 166 final-year students of the Yogyakarta Academy of Administrative Management and analyzed using Partial Least Squares–Structural Equation Modeling (SmartPLS). The results show that environmental support and Self-efficacy significantly influence entrepreneurial intention, while creativity has no significant effect. Moreover, Self-efficacy mediates the relationship between environmental support and entrepreneurial intention, indicating that confidence acts as a psychological bridge transforming external support into entrepreneurial drive. These findings emphasize the importance of cultivating an educational environment that fosters both confidence and social support to encourage students to create new business opportunities.
Copyright (c) 2026 Yudi Siyamto, Endah Wening Budiningrum, Irine Diana Sari Wijayanti https://creativecommons.org/licenses/by-sa/4.0
Peran Kemudahan QRIS dalam Bertransaksi terhadap Kinerja UMKM
Digitalisasi UMKM melalui QRIS sangat penting untuk ketahanan ekonomi nasional. Namun, penelitian tentang integrasi fungsionalitas dan kinerja keuangan dengan intensitas penggunaan teknologi ini masih terbatas. Studi ini bertujuan untuk menganalisis pengaruh kemudahan penggunaan QRIS terhadap kinerja keuangan dan intensitas penggunaan, serta peran mediasi kinerja keuangan dalam hubungan tersebut. Metode penelitian menggunakan analisis penjelasan kuantitatif dengan teknik Partial Least Squares Structural Equation Modeling (PLS-SEM) dalam SmartPLS 4. Sampel terdiri dari 249 UMKM di seluruh Indonesia, dipilih menggunakan purposive sampling, dan diberikan kuesioner skala Likert melalui survei online. Hasil menunjukkan bahwa kemudahan penggunaan secara signifikan memengaruhi kinerja keuangan, dan intensitas penggunaan QRIS dipengaruhi langsung olehnya. Namun, kinerja keuangan tidak secara signifikan memengaruhi intensitas penggunaan dan tidak bertindak sebagai mediator. Hal ini menegaskan bahwa UMKM memprioritaskan efisiensi operasional dan kepraktisan daripada pertimbangan profitabilitas jangka pendek dalam mengadopsi teknologi pembayaran digital. Implikasinya adalah bahwa regulator dan penyedia layanan teknologi keuangan harus memprioritaskan pengembangan fitur yang berfokus pada pengalaman pengguna untuk mendorong inklusi keuangan digital yang lebih luas dan berkelanjutan bagi sektor UMKM di Indonesia.
Copyright (c) 2026 Jonathan Stanislaus, Romauli Nainggolan https://creativecommons.org/licenses/by-sa/4.0
Pengaruh Beban Kerja Terhadap Kelelahan Kerja Yang Dimediasi Oleh Konflik Kerja Keluarga (Studi Kasus Pada PT. Astra Internasional Auto 2000 Tenggarong)
This research was conducted at PT. Astra Internasional Auto 2000 Tenggarong Branch. It is a company that has the status as an official dealer of Toyota brand car products located at Jln Pesut RT.035, Timbau Village, Tenggarong District, Kutai Kartanegara Regency. At PT. Astra Internasional Auto 2000 Tenggarong Branch. The purpose is to determine the Effect of Workload, and Work-Family Conflict on Burnout in Employees and the Effect of Workload on Burnout through Work-Family Conflict as a mediation in Employees of PT. Astra Internasional Auto 2000 Tenggarong Branch.The sample used was 33 respondents, namely employees of PT. Astra Internasional Auto 2000 Tenggarong Branch. Data analysis in this study uses the Structural Equation Modeling (SEM) 4 method with the help of Smart-PLS software. The results of analysis showed (1) workload does not affect burnout in employees (2) workload does not affect work-family conflict in employees. (3) work-family conflict affects burnout in employees. (4) workload does not affect burnout through work-family conflict in employees
Copyright (c) 2026 Sabran Sabran, Shania Azelia, Nilam Anggar Sari https://creativecommons.org/licenses/by-sa/4.0
The Influence of Service Features and Technology Acceptance in BSI Mobile Banking on Customer Loyalty: The Mediating Role of Satisfaction
This study aims to analyze the effect of service features and technology acceptance on customer loyalty with satisfaction as a mediating variable among BSI mobile banking users at Kutai Kartanegara University. The research approach used a descriptive quantitative method with 190 respondents obtained through accidental sampling using a 1–5 point Likert scale. Data analysis was performed using SmartPLS software version 4.1.1.6. Customer satisfaction was found to be positively and significantly affected by service features, perceived ease of use, and perceived usefulness. However, perceived ease of use and perceived usefulness do not directly affect customer loyalty, but are mediated by satisfaction. These findings confirm that satisfaction is a key factor that bridges the influence of service features and technology acceptance on customer loyalty. Therefore, improving the quality of digital features and optimizing the benefits of technology need to be directed at strengthening satisfaction in order to create sustainable loyalty to the use of BSI mobile banking.
Copyright (c) 2026 Meisya Rizki Aurelia, Nilam Anggar Sari, Setiati Setiati https://creativecommons.org/licenses/by-sa/4.0
The Influence of Visitor Engagement and Memorable Tourism Experiences on Revisit Intentions: Mediated by Visitor Satisfaction (A Study on Tourist Attractions In Kutai Kartanegara Regency)
This study aims to investigate how visitor engagement and memorable tourism experiences influence the intention to return to a destination, with visitor satisfaction acting as a mediating variable. To conduct this analysis, a quantitative approach was utilized, employing purposive sampling techniques to gather data from 160 respondents who have previously visited tourist destinations in Kutai Kartanegara Regency. The data were analyzed using SmartPLS software version 4.1.1.6. The findings indicate that visitor engagement and the quality of tourism experiences significantly contribute to overall visitor satisfaction. In turn, heightened visitor engagement and satisfaction are key predictors of guests' intentions to revisit a destination. However, memorable tourism experiences do not directly affect the revisit intention, but rather through the mediation of visitor satisfaction. These findings confirm that emotional engagement and meaningful tourism experience are the main factors that shape tourist loyalty. Therefore, destination managers need to increase tourist participation and create immersive tourism experience to strengthen satisfaction and revisit intention.
Copyright (c) 2026 Syifa Munawwarah, Iskandar Iskandar, Nilam Anggar Sari https://creativecommons.org/licenses/by-sa/4.0
Pengaruh Sustainability Finance Dan Manajemen Risiko Terhadap Nilai Perusahaan Dengan Profitabilitas Sebagai Variabel Moderasi
The Gulf Cooperation Council's economy, which remains dependent on the oil sector, creates vulnerability to global volatility, making Islamic banking finance crucial. However, previous findings regarding the influence of financing on firm value have shown mixed and inconsistent findings. The purpose of this study is to analyze the influence of sustainable finance and risk management on value maintenance and to examine the role of profitability as a moderating variable. The study uses a quantitative approach with secondary data from the annual financial reports of 18 Islamic banks in the GCC region for the period 2019-2024 (108 observations). The analysis was conducted using panel data regression and moderated regression analysis (MRA). The results indicate that sustainable finance has a significant positive effect on firm value, while risk management has a significant negative effect. Profitability (ROA) is able to moderate the influence of sustainable finance, but does not moderate the influence of risk management on firm value. These results emphasize the important role of sustainable finance in driving increased firm value in Islamic banking and indicate that the role of profitability as a moderating variable is suppressive.
Copyright (c) 2026 Moh Nasukhin Asrori, Ulfi kartika Oktaviana https://creativecommons.org/licenses/by-sa/4.0
Pengaruh Customer Trust, E-WOM, E-Service Quality, dan Perceived Value terhadap Repurchase Intention dengan Customer Satisfaction sebagai Variabel Mediasi pada Pengguna Shopee
Abstract This study aims to examine the impact of customer trust, e-WOM (electronic word of mouth), e-service quality, and perceived value on repurchase intention with customer satisfaction as a mediating variable. This study employed a quantitative approach, collecting data from 155 Shopee users in Indonesia via questionnaires. Data analysis was performed using Partial Least Squares Structural Equation Modeling (PLS-SEM) through SmartPLS software. The results of the data analysis show that customer trust, e-WOM, e-service quality, and perceived value have a positive and significant influence on customer satisfaction. Furthermore, e-WOM, e-service quality, perceived value, and customer satisfaction have a positive and significant influence on repurchase intention, while customer trust has no significant influence on repurchase intention. Abstrak Penelitian ini bertujuan untuk mengkaji dampak kepercayaan pelanggan, e-WOM (electronic word of mouth), e-service quality, dan perceived value terhadap niat pembelian ulang dengan kepuasan pelanggan sebagai variabel mediasi. Metode yang digunakan adalah pendekatan kuantitatif dengan menyebarkan kuesioner kepada 155 pengguna Shopee di Indonesia. Data yang terkumpul dianalisis dengan Partial Least Squares Structural Equation Modeling (PLS-SEM) melalui software SmartPLS. Hasil analisis data menunjukkan bahwa kepercayaan pelanggan, e-WOM, e-service quality, dan perceived value memiliki pengaruh positif dan signifikan terhadap kepuasan pelanggan. Selanjutnya, e-WOM, e-service quality, perceived value, dan kepuasan pelanggan memiliki pengaruh positif dan signifikan terhadap niat pembelian ulang, sedangkan kepercayaan pelanggan tidak memiliki pengaruh signifikan terhadap niat pembelian ulang.
Copyright (c) 2026 Muhammad Firdaus Ar-Ridho, Budi Astuti https://creativecommons.org/licenses/by-sa/4.0
Acceptance Analysis Of Digital Payment Through TAM And TPB Integration
Penelitian ini mengkaji adopsi sistem pembayaran digital di Kabupaten Tenggarong, dengan fokus pada karakteristik konsumen dan dampak faktor pribadi dan sosial terhadap penerimaan. Studi ini didasarkan pada Model Penerimaan Teknologi (TAM) dan diperluas dengan memasukkan variabel dari Teori Perilaku Terencana (TPB). Studi ini melibatkan 155 partisipan yang dipilih menggunakan purposive sampling. Data yang dikumpulkan dianalisis melalui metode Partial Least Squares–Structural Equation Modeling (PLS-SEM), dilengkapi dengan analisis deskriptif yang diperoleh dari tanggapan yang dikumpulkan melalui kuesioner dan literatur terkait. Temuan menunjukkan bahwa sikap pengguna terhadap adopsi dompet elektronik sangat dipengaruhi oleh persepsi mereka tentang kegunaan dan kemudahan penggunaan yang terkait dengan sistem pembayaran digital ini. Lebih lanjut, kontrol perilaku yang dirasakan dan norma subjektif muncul sebagai faktor utama yang membentuk niat penggunaan. Niat penggunaan, pada gilirannya, memiliki dampak signifikan pada perilaku penggunaan aktual. Sebaliknya, sikap pengguna ditemukan tidak memiliki pengaruh signifikan terhadap perilaku penggunaan.
Copyright (c) 2026 Aidah Karimah, Nilam Anggar Sari, Ali Akbar https://creativecommons.org/licenses/by-sa/4.0
Pengaruh Konten Media Sosial Tiktok Dan Konten Media Sosial Instagram Terhadap Minat Beli Konsumen Genz Di Umkm Kuliner Situbondo
This study analyzes the influence of TikTok and Instagram social media content on the purchase intention of Generation Z consumers toward culinary MSMEs in Situbondo. The approach used is quantitative with a survey method. The research population is Generation Z who are active TikTok and Instagram users in Situbondo. A sample of 100 respondents was determined through purposive sampling. Data were collected using a Likert scale questionnaire (1–5) and analyzed with multiple linear regression using SPSS. Partial tests show that TikTok content and Instagram content have a positive and significant effect on purchase intention, with TikTok having a greater influence than Instagram. A simultaneous test also demonstrates that the two variables together have a positive and significant effect on purchase intention. A coefficient of determination of 57.4% indicates that variations in purchase intention can be explained by these two variables, while the remainder is influenced by other factors. These findings confirm that integrated use of TikTok and Instagram is an effective digital marketing strategy for culinary MSMEs to increase Generation Z’s purchase intention in Situbondo. This study provides an empirical contribution to the context of culinary MSMEs in non-metropolitan areas that are still relatively under-researched
Copyright (c) 2026 Ulin Nikmah, Dassucik Dassucik, Ahmad Hafas Rasyidi https://creativecommons.org/licenses/by-sa/4.0
Analisis Pengaruh Adopsi E-Commerce Terhadap Kinerja Umkm di Young Enterpreneur Bojonegoro
This study aims to analyze the influence of technology, organization, and inclusiveness variables on e-commerce adoption and MSME performance in the Young Entrepreneur Bojonegoro (YEB) community. This study uses a quantitative and explanatory approach. The sample consisted of 124 YEB MSME respondents selected using the Slovin formula and purposive sampling technique. The data obtained were analyzed using WarpPLS software through outer model testing, inner model testing, and hypothesis testing. The variables of technology, organization, and inclusiveness had a positive and significant effect on the adoption of e-commerce. Furthermore, the adoption of e-commerce also had a significant positive effect on MSME performance. The technology factor also had a direct positive impact on MSME performance. However, organizational and inclusiveness factors do not have a direct effect on MSME performance, emphasizing the important role of e-commerce adoption as a mediating variable. These findings provide guidance for local governments and entrepreneurial networks to strengthen technological infrastructure and provide digital skills training for MSME actors. Increased e-commerce adoption driven by these factors will contribute to improved operational efficiency, market expansion, and the competitiveness of MSMEs, which in turn will support the growth of Indonesia's economy, which is dominated by the MSME sector.
Copyright (c) 2026 Wahyu Saputri, Badiatud Durroh, Fina Sulistiya Ningsih https://creativecommons.org/licenses/by-sa/4.0
Pola Konsumsi Pangan pada Ketahanan Rumah Tangga Petani Desa Nyawangan, Kabupaten Kediri
Food security for farming households is an important issue in agrarian areas that still face limited access and low-quality food consumption. This research aims to analyze the consumption patterns and food security levels of farmer households in Nyawangan Village, Kras District, Kediri Regency. This research uses a quantitative descriptive method thru surveys of 56 farmer households selected by simple random sampling. Primary data were collected thru structured interviews using a 24-hour food recall and a household expenditure questionnaire. Analysis using the Energy Sufficiency Level (ESL) indicator, Expected Food Pattern (EFP), Food Expenditure Proportion (FEP), and cross-classification. The results show an average ESL of 83.8% (insufficient category) and an EFP score of 69.95, indicating a lack of diversity in consumption, still dominated by cereals. The average FEP of 55.96% indicates relatively high food expenditure. As many as 48.21% of households were classified as food secure, while 30.36% were in a state of food insecurity and vulnerability. It is concluded that food security is not yet fully stable due to low consumption diversity and economic pressure. Therefore, food diversification based on local potential, nutrition education, and strengthening the economic resilience of farmers' households is highly necessary.
Copyright (c) 2026 Berlian Feby Wijayanti, Hamidah Hendrarini, Nisa Hafi Idhoh Fitriana https://creativecommons.org/licenses/by-sa/4.0
Analisis Pengaruh Inflasi, BI Rate dan Kurs Terhadap Simpanan Masyarakat Melalui Harga Emas dan Indeks Kedalaman Kemiskinan di Kota Medan
Changes in macroeconomic variables such as inflation, policy interest rates, and exchange rates can influence people's economic behavior, including decisions to save funds in the banking sector. This study aims to analyze the effect of inflation, the BI Rate, and the exchange rate on community savings in Medan City, both directly and indirectly through gold prices and the Poverty Depth Index. The study uses time series data for the period 2005-2024 obtained from the Central Statistics Agency and Bank Indonesia. The method used is path analysis with the assistance of EViews 10 software. The results show that the exchange rate has a positive and significant effect on gold prices and the Poverty Depth Index, while inflation and the BI Rate have no significant effect. In the community savings model, gold prices, the BI Rate, and the exchange rate have a significant effect on community savings, while inflation and the Poverty Depth Index have no significant effect. In addition, the exchange rate has a significant indirect effect on community savings through gold prices. These findings indicate that the exchange rate plays an important role in influencing gold prices and community savings behavior.
Copyright (c) 2026 Ainur Oktania, Joko Suharianto https://creativecommons.org/licenses/by-sa/4.0
Validating of Measurement Scale of Student Economics Behavior Using Exploratory and Confirmatory Factor Analysis
This research aims to develop and validate an instrument to measure students' economic behavior constructs. This research are contributes to studying students' habits in managing their daily consumption activities. Students at state universities studying economics education made up the research sample. Data analysis was conducted using two stages: exploratory factor analysis (EFA) for the 105 respondents in the pilot study and confirmatory factor analysis (CFA) for the 308 respondents in the field study. The study's findings demonstrate that the three-dimensional construct of economic behavior planning, buying or consuming, and saving consideration satisfies the criteria for validity and reliability, paving the way for additional investigation. After that, to identify additional variables that can regulate students' economic behavior, researchers might look at further elements that affect it.
Copyright (c) 2026 Januar Kustiandi, Sheerad Sahid, Iszan Hana Kaharudin https://creativecommons.org/licenses/by-sa/4.0
Optimalisasi Value Proposition Produk Juiceyo Di Kota Makassar
Growing public awareness of healthy lifestyles is driving demand for natural, nutrient-rich fruit-based beverages. However, many juice products on the market still contain added sugar and water, which reduce their nutritional value. This study aims to analyze JuiceYo’s value proposition and its role in the development of the healthy beverage industry in Makassar. The methodology employed is qualitative descriptive analysis through the implementation of a business plan, market validation, and analysis of the Business Model Canvas (BMC) and Value Proposition Canvas (VPC). Data was collected through business observations, production trials, and consumer feedback surveys. The results indicate that JuiceYo’s primary advantage lies in its 100% pure juice products, free from added sugar, water, or preservatives, processed using the cold-pressed method to preserve nutritional content. Market validation revealed that the majority of consumers are dissatisfied with juices that are too sweet and watery, making this product well-suited to their needs. The target market includes urban residents, particularly Generation Z and millennials aged 20–34. With a price of Rp23,000 per bottle and a sales target of 196 bottles per month, JuiceYo has strong market potential. Optimizing the value proposition has proven crucial for enhancing competitiveness and business sustainability.
Copyright (c) 2026 Adinda Putri, St. Sabahannur, Andi Azrarul Amri https://creativecommons.org/licenses/by-sa/4.0
Kompetensi Literasi Digital Mahasiswa Program Studi Pendidikan Ekonomi di Riau
Digital literacy is an essential competency that students must have to face the demands of learning and the world of work in the era of digital transformation. This study aims to describe the level of digital literacy of students of the Economics Education Study Program in Riau. The research uses a quantitative approach with a descriptive method. The research subjects consisted of 93 students who were selected using the purposive sampling technique. Data collection was carried out through a Likert scale questionnaire based on five digital literacy indicators. Data analysis uses descriptive statistics by calculating the average score and percentage of respondents' achievements. The results of the study show that students' digital literacy is in the high to very high category in all indicators. Security literacy and digital ethics earned the highest scores, reflecting awareness of personal data protection and responsible use of technology. Information literacy and digital technology are also high. However, digital content creation literacy is relatively low, so it is necessary to strengthen digital-based creative learning in higher education through contextual and project-based curriculum strategies that support digital literacy competencies in creating digital content
Copyright (c) 2026 Paijan Rambe, Salmiah Salmiah https://creativecommons.org/licenses/by-sa/4.0
Pengaruh Customer Relationship Management (CRM) Terhadap Loyalitas Pelanggan Pada Fore Coffee Di Surabaya
Intense competition in the coffee retail sector has compelled companies to prioritize customer relationship management to foster sustainable loyalty. This research analyzes the influence of CRM on the loyalty of Fore Coffee users in Surabaya, utilizing a quantitative explanatory approach. Drawing from a sample of 100 respondents selected through purposive sampling, the data were analyzed using the SEM-PLS method. The findings confirm a positive and significant impact of CRM on customer loyalty, with a contribution of 74.9% ($R^2$ 0.749). This indicates that digital CRM strategies, including loyalty programs and personalized promotions, play a pivotal role in strengthening consumer engagement. Consequently, reinforcing CRM systems serves as a strategic move for coffee shop management to maintain their customer base amidst an increasingly aggressive industrial competition
Copyright (c) 2026 Raisha Firliana Listanti, Taufik Setyadi, Nisa Hafi Idhoh Fitriana https://creativecommons.org/licenses/by-sa/4.0
The Influence of Perceived Organizational Support, Work Motivation, and Work Discipline on Organizational Commitment
This study aims to analyze the influence of organizational support felt by work motivation, work motivation, and work discipline on the organizational commitment of employees of PT. Indo Muro Kencana, Central Kalimantan. The research uses a quantitative approach with a survey method. Data was collected through a closed questionnaire that was distributed to all employees in January 2025, with a census sampling technique so that 76 respondents were obtained. The dependent variable in this study is organizational commitment, while independent variables include perceived organizational support, work motivation, and work discipline. All variable indicators are measured using a five-point Likert scale. Data analysis was carried out using the help of SPSS software. The data quality test includes a validity test with Pearson correlation and a reliability test using Cronbach's Alpha. Furthermore, a classical assumption test was carried out which included normality, multicollinearity, and heteroscedasticity tests before hypothesis testing. Hypothesis testing was carried out using multiple linear regression analysis through t-test, F test, and determination coefficient (R²). The results of the study show that organizational support, work motivation, and work discipline that are felt in part have a positive and significant effect on organizational commitment. Work motivation is the most dominant variable. In addition, the results of the F test showed that the three independent variables simultaneously had a significant effect on organizational commitment. The value of the determination coefficient shows that the research model is able to explain the variation in organizational commitment quite strongly. These findings affirm the importance of organizational support, increased motivation, and consistent application of work discipline in building employee organizational commitment in a sustainable manner.
Copyright (c) 2026 Herdi Ependi https://creativecommons.org/licenses/by-sa/4.0
Akad Murabahah dan Inklusivitas Ekonomi Halal: Studi pada Pembiayaan Syariah Baitul Tamwil Hidayatullah Makassar
Murabahah contracts play an important role in opening access to financing for groups that have long been marginalized by the conventional banking system. Thus, this contract not only strengthens the halal ecosystem but also provides religious legitimacy and a sense of security for small business actors. Nevertheless, several obstacles such as low financial literacy, high operational costs, and weak financial records among microenterprises remain challenges that need to be addressed. Driving factors such as regulatory support for sharia, the rise of Islamic financial literacy, and public trust in micro-sharia institutions reinforce the sustainability of murabahah practices. The strategies implemented by BTH Makassar ranging from member segmentation, integration of social funds, business mentoring, digitalization of services, to regular monitoring demonstrate an orientation that is not only financial but also social. Murabahah at BTH Makassar emerges as a financing model capable of integrating religious, social, and economic aspects. It becomes an effective instrument of halal financial inclusion, strengthening the competitiveness of microenterprises while simultaneously building a sharia economic ecosystem that is more just, sustainable, and resilient.
Copyright (c) 2026 Hasanna Lawang, Jamaluddin Jamaluddin, Andi Sumardin, Syamsinar Syamsinar, Elena Mariantika https://creativecommons.org/licenses/by-sa/4.0
Implementasi Penilaian Autentik Dalam Pembelajaran Ekonomi Pada Kurikulum Merdeka: Suatu Studi Literatur
The purpose of this research is to conduct a literature review related to authentic assessment of economics learning in the Merdeka Curriculum. The research approach used a qualitative approach by exploring literature from credible sources related to the issue of authentic assessment of economics learning in the Merdeka Curriculum. A literature review was used as the data analysis technique in this article. Through a literature review, the review aims to map current research, synthesize research findings, identify best practices, and identify research gaps that will be filled by future researchers. Using a qualitative approach through content analysis and thematic synthesis, this study examines 15 articles consisting of nationally indexed (Sinta=8) and internationally indexed (Scopus=7) journals accredited in 2018–2025. Results show authentic assessment, based on realism, cognitive challenge, and evaluative judgment, aligns with Merdeka Curriculum and the Pancasila Student Profile. Forms include performance, project, portfolio, and contextual written assessments. Challenges involve teacher competence, student readiness, and infrastructure support. Opportunities arise from curriculum flexibility, current issues, and technology, improving learning outcomes, 21st-century skills, motivation, and engagement.
Copyright (c) 2026 Muhammad Bukhori Dalimunthe, Deni Adriani, Widia Gultom, Maynisa Naomi Marpaung, Egi Malemta Gunana Sebayang, Cristina Matalia Sitepu https://creativecommons.org/licenses/by-sa/4.0
Optimalisasi Segmentasi Pasar Produk Juiceyo Di Kota Makassar
The increasing public awareness of healthy lifestyles has not been fully supported by the availability of beverages that are truly pure without added sugar, water, or preservatives. This study aims to optimize market segmentation for JuiceYo products in Makassar City and to develop more effective marketing strategies. The research employed a descriptive approach, with data collected through a digital questionnaire distributed to 50 respondents. Data were analyzed based on demographic characteristics, consumer behavior, and purchasing power. The results indicate that the main market segment consists of Generation Z and millennials aged 20–29 years, accounting for 88% of respondents, dominated by students and employees with daily expenditures ranging from IDR 15,000 to IDR 30,000. A total of 96% of respondents considered the price of IDR 23,000 per bottle acceptable for a pure juice product. Digital marketing strategies through Instagram and WhatsApp proved effective in increasing market reach and consumer interest. These findings suggest that proper market segmentation can enhance marketing effectiveness and increase the sales potential of healthy fruit-based beverages.
Copyright (c) 2026 Pramita Ayu Lestari, St. Sabahannur, Andi Azrarul Amri https://creativecommons.org/licenses/by-sa/4.0
Ten Years of Evolving Edupreneurship Study: A Systematic Literature Review
Edupreneurship research has shown a relatively increasing publication trend over the past decade, although the cumulative volume remains limited. This study aims to map the development of edupreneurship research, identify research gaps, and formulate future research agenda recommendations using the Theory, Context, and Methodology (TCM) framework. The study applies a Systematic Literature Review following the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) protocol on Scopus-indexed journal articles. The selection process uses strict inclusion and exclusion criteria, while data are analyzed descriptively and thematically. The findings reveal an increasing annual publication trend, geographically concentrated research contexts, dominance of quantitative survey methods, limited use of explicit theories, and concentration of publications in high-reputation journals. Wordcloud analysis indicates a diversity of keywords that has not been fully explored in broader contexts. The implications emphasize the need to strengthen theoretical foundations, expand cross-national and cross-disciplinary contexts, and diversify methodological approaches to support more integrated and sustainable edupreneurship research.
Copyright (c) 2026 Mahendra Arya Wisnu Pradana, Aniek Hindrayani, Khresna Bayu Sangka https://creativecommons.org/licenses/by-sa/4.0
Akselerasi Kemampuan Berpikir Kritis melalui Model Cooperative Learning Tipe Teams Games Tournament Terintegrasi Media Domino pada SMA Muhammadiyah 1 Semarang
Critical reasoning skills are an essential cognitive dimension in Economics education. However, empirical findings reveal a deficit in student capabilities, particularly in the problem analysis indicator. Responding to this gap, this quasi-experimental study (pretest-posttest control group) examines the effectiveness of the Teams Games Tournament (TGT) Cooperative Learning model assisted by modified domino cards in enhancing critical thinking. The sample was selected via purposive sampling, designating class XI-4 as the experimental group and XI-3 as the control. Data from validated tests were analyzed using the Paired Sample t-Test and N-Gain Score. The results indicated that the experimental group's achievement was significantly superior (p=0.000 < 0.05). The experimental N-Gain reached 65.36% (fairly effective), outperforming the control class at 52.16% (less effective). The most distinctive cognitive improvements in the experimental class occurred in problem-solving (90.62%) and concept connection (90.17%). In conclusion, the integration of TGT and domino gamification effectively breaks instructional passivity, transforms learning into a dynamic analytical discourse, and comprehensively improves students' critical thinking skills.
Copyright (c) 2026 Tasya Frisca Fortuna, Indri Murniawaty https://creativecommons.org/licenses/by-sa/4.0
Pengaruh Pendidikan Kewirausahaan, Inovasi, dan Etika Bisnis Islam terhadap Pemasaran Media Sosial pada Generasi Z yang Berperan sebagai Tiktok Affiliater
The development of digital marketing through social media, particularly the TikTok Affiliate program, has created new entrepreneurial opportunities for Generation Z; however, it still faces challenges in terms of innovation and the implementation of Islamic business ethics. This study aims to analyze the influence of entrepreneurship education on social media marketing, both directly and through the mediating roles of innovation and Islamic business ethics. This research employs a quantitative explanatory approach using Partial Least Squares–Structural Equation Modeling (PLS-SEM). Data were collected through closed-ended questionnaires from 250 Generation Z respondents aged 18–27 years who are active as TikTok Affiliates, and selected using purposive sampling. The findings indicate that entrepreneurship education has a positive and significant effect on innovation, Islamic business ethics, and social media marketing. In addition, innovation and Islamic business ethics are proven to act as mediating variables. These results emphasize the importance of integrating entrepreneurship education, innovation, and Islamic business ethics in developing digital marketing strategies that are effective, ethical, and sustainable
Copyright (c) 2026 Bambang irawan, Finny Ligery, Agus Setiawan, Subandi Subandi https://creativecommons.org/licenses/by-sa/4.0
Literasi Digital Dan Inovasi Bisnis Sebagai Faktor Pendukung Keunggulan Kompetitif Dan Eksistensi Usaha Mikro
This study aims to analyze the effect of digital literacy and business innovation on the sustainability of micro enterprises in Malang Regency, with competitive advantage as a mediating variable. Micro enterprises face various challenges, particularly limited access to capital and uneven digital transformation. The study employs a quantitative explanatory approach using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS). The population consists of 31,478 micro enterprises, with a sample of 395 respondents determined using the Slovin formula and probability sampling techniques. Data were collected through questionnaires using a 5-point Likert scale. The results indicate that digital literacy has a positive but not significant effect on the sustainability of micro enterprises, while business innovation has a positive and significant effect. Competitive advantage significantly mediates the relationship between digital literacy and business innovation on the sustainability of micro enterprises. These findings suggest that digital literacy alone does not guarantee business sustainability without being supported by competitive advantage and innovation. The model shows an R² value of 86.8%, indicating very strong predictive power.
Copyright (c) 2026 Frida Anisawati, Agus Sumanto, Farida Rahmawati https://creativecommons.org/licenses/by-sa/4.0
Pengaruh Sosial Media Marketing Dan Citra Merek Terhadap Keputusan Pembelian Mie Gacoan Situbondo
The rapid development of digital technology has prompted businesses to adjust their marketing strategies by leveraging social media, which has become an effective tool for promotion, consumer interaction, and brand image building Mie Gacoan, as a culinary brand, actively utilizes social media to attract consumers’ attention, particularly among the younger generation. This study aims to analyze the influence of social media marketing and brand image on the purchase decisions of Mie Gacoan consumers in Situbondo. The research employed a quantitative survey approach, involving 102 consumers selected through accidental sampling. Data were collected using a five-point Likert scale questionnaire and analyzed through multiple linear regression. The results indicate that both social media marketing and brand image have a positive and significant effect on purchase decisions. Partially, brand image contributes more than social media marketing, while simultaneously, the two variables explain 61.9% of the variation in purchase decisions. These findings underscore that integrating digital marketing strategies through social media with brand image enhancement can improve the effectiveness of consumer purchase decisions. The study provides practical insights for developing digital marketing strategies in the culinary industry and offers a foundation for future research with an expanded scope of variables and geographical coverage.
Copyright (c) 2026 Ainul Yaqin, Ahmad Hafas Rasyidi, Dassucik Dassucik https://creativecommons.org/licenses/by-sa/4.0
Pemanfaatan Pengelolaan Kantin Sekolah untuk Pemahaman Konsep Ekonomi dan Keterampilan Berwirausaha Siswa SMAN 45 Maluku Tengah
This study aims to analyze the utilization of school canteen management as a learning medium to enhance students’ understanding of economic concepts and entrepreneurial skills at SMAN 45 Central Maluku. The background of this research is based on the importance of contextual learning that integrates economic theory with real practice within the school environment. This research employed a qualitative approach with a descriptive study design. Data were collected through observation, interviews, and documentation involving the principal, canteen managers, economics teachers, and students. The findings reveal that school canteen management can function effectively as an entrepreneurship laboratory. Students not only understand basic economic concepts such as supply and demand, simple financial management, transaction recording, and profit-loss calculation, but also develop entrepreneurial skills including responsibility, creativity, communication, and decision-making. Furthermore, students’ direct involvement in canteen activities enhances discipline and teamwork. Therefore, school canteen management can serve as a practice-based learning facility that sustainably supports the improvement of students’ economic competencies and entrepreneurial spirit.
Copyright (c) 2026 Aminah Rehalat, Zuhria Nurul 'Ainy https://creativecommons.org/licenses/by-sa/4.0