Wanita Wirausaha: Faktor Sukses Dan Kendala Usaha Kuliner
DOI:
https://doi.org/10.29408/jpek.v7i1.12977Keywords:
Culinary Business, Entrepreneurship, Obstacles Factors For Business, Success Factor For Business, Women EntrepreneurAbstract
Women have the potential to participate in economic activities as women entrepreneur. In Payakumbuh City, West Sumatra province, there has been an increase in women entrepreneurs. This indicates that they are successful in entrepreneurship, thus motivating other women to become entrepreneurs. This research aims to describe the determinants of success and obstacles factors of women entrepreneur at Payakumbuh City, West Sumatra Province.This research uses a qualitative approach with type of phenomenological research. The research informant is women entrepreneur who produces Karak Kaliang . at Payakumbuh City, West Sumatra Province, totaling 9 informants. The selection of informants is carried out by snowball sampling. This study used three data collection techniques, namely in-depth interviews, participatory observation, and documentation. Data analysis technique uses the process of qualitative research data analysis Miles, Huberman, & Saldana consisting of four activities namely data collection, data condensation, data display, and conclusion: drawing and verifyng.The results showed that the determinants of success of women entrepreneur at Payakumbuh City are family support, experience, innovation, and culture. Meanwhile, the obstacles factors are capital, raw materials, competition, place to sell products and marketing. The results of this study can be used as a guideline in increasing women's participation in economic activities as women entrepreneur to improve the economyReferences
Achmad, N., & Saputro, E. P. (2015). Faktor Sukses Wirausaha Wanita. JP Feb Unsoed, 11(2), 2.
Austhi, D. (2017). Motivasi Berwirausaha dan Kesuksesan Berwirausaha pada Wirausahawan Wanita Anne Avanite. Agora, 5(1), 1–5.
Bastaman, A., & Juffiasari, R. (2015). Faktor-Faktor Yang Mempengaruhi Pengambilan Keputusan Bagi Wanita Untuk Berwirausaha (Studi Kasus Anggota Ikatan Wanita Pengusaha Indonesia DKI Jakarta). Prosiding Seminar Nasional 4 UNS SME’s Summit & AWARDS 2015, 2013, 265–277. https://psp-kumkm.lppm.uns.ac.id/wp-content/uploads/sites/21/2016/01/aam-bastaman-prosiding-sme-s-combinedpdf_1.pdf
Fatkhurahman, F., Suroto, B., & Hadiyati, H. (2018). Wirausaha Muda Terdidik: Masalah Dan Solusi. Jurnal Ilmiah Ekonomi Dan Bisnis, 15(2), 102–109. https://doi.org/10.31849/jieb.v15i2.1464
Hana, K. F. (2020). Keputusan Wanita Muslim Milenial Berwirausaha: Pengaruh Konsep Diri Dan Lingkungan. At-Tijaroh: Jurnal Ilmu Manajemen Dan Bisnis Islam, 6(1), 23–36. https://doi.org/10.24952/tijaroh.v6i1.2462
Kabupaten, K., Provinsi, G., Barat, J., Suryaningprang, A., & Alghifari, E. S. (2018). 1 , 2 1,2. 31–38.
Kumalasari, R. D. (2018). Faktor Pendorong Keberhasilan Wanita Pedesaan Dalam Berwirausaha. Jurnal Manajemen Dan Kearifan Lokal Indonesia, 1(2), 106. https://doi.org/10.26805/jmkli.v1i2.12
Kusumawati, T., & Kristiana, I. (2017). “Usahaku, Pilihan Hatiku” Sebuah Studi Fenomenologi Tentang Makna Bekerja Pada Wanita Wirausahawan Batik Di Pekalongan. Empati, 6(1), 411–418.
Maryasih, N. L. K. (2021). Faktor-Faktor Yang Mempengaruhi Keputusan Wanita Memilih Berwirausaha Pada Sentra Industri Kecil Linggoasri Pekalogan Jawa Tengah. Moestopo Journal International Relations, 1(1), 31–45.
Ningrum, M., Latifah, A. I., Pawaka, A. F., & Husna, A. N. (2020). Motivasi Wirausaha Wanita: Studi Literatur Sistematis. 105–110.
Prasetyani, D., Purusa, N., & Hasbianto, I. (2016). Studi Empiris Wirausaha Perempuan Di Surakarta : Faktor-Faktor Yang Mempengaruhi Motivasi, Hambatan Dan Keberhasilan Usaha. Jurnal Penelitan Ekonomi Dan Bisnis, 1(2), 119–138. https://doi.org/10.33633/jpeb.v1i2.2000
Royan, M. D., & Mulyaningsih, H. D. (2018). Analisis Faktor-Faktor Sukses Wirausaha Wanita ( Studi Pada Umkm Anggota Koperasi Serba Usaha Misykat Wilayah Sadang Serang ) Analysis of Success Factors of Women Entrepreneurs ( Study on Sme Members of Cooperatives Business Services Community.Misykat on . 5(2), 2515–2523.
Sandri, S. H., & Hardilawati, W. L. (2019). The Womenprenenurs: Problem dan Prospect in Digital Era. Jurnal Akuntansi Dan Ekonomika. http://www.ejurnal.umri.ac.id/index.php/jae/article/download/1339/792
Saputro, E. P., Achmad, N., & Handayani, S. (2016). Identifikasi Faktor Yang Mempengaruhi Sukses Wirausaha. Benefit: Jurnal Manajemen Dan Bisnis, 1(1), 10. https://doi.org/10.23917/benefit.v1i1.2361
Sari, I. M. (2020). Faktor-Faktor Sukses Wirausaha Wanita di Sumatera Barat. Jurnal Manajemen Stratejik dan Simulasi Bisnis, 1(2), 91–111. https://doi.org/10.25077/mssb.1.2.91-111.2020
Studi, P., Fakultas, M., & Jakarta, U. T. (2021). Pengaruh Dukungan Sosial, Basis Pengetahuan Dan. III (2), 426–434.
Tanjung, K., Rejo, T., Medan, V., District, S., & Tambunan, F. (2020). JUPIIS : Jurnal Pendidikan Ilmu-ilmu Sosial Pengaruh Adversity Quotient terhadap Kesuksesan Effect of Adversity Quotient on Entrepreneurial Success in. 12(1), 68–74.
Widowati, I. (2012). Peran Perempuan Dalam Mengembangkan Enterpreneur/Wirausaha Kasus di KUB Maju Makmur Kec. Kejajar Kab. Wonosobo. 2012, 1–9.
