Vol. 9 No. 2 (2025): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)

Articles

• Moderasi Corporate Governance terhadap Faktor-Faktor yang Mempengaruhi Agresivitas Pajak pada Sektor Energi

  Asnat Sirait, Nursaida Harefa

  486-496

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  Abstract View: 156 times | PDF Download: 155 times | DOI : https://doi.org/10.29408/jpek.v9i2.30119
  

• Analisis Pengaruh Gaya Kepemimpinan Partisipatif, Motivasi, Dan Disipilin Kerja Terhadap Kinerja Pegawai Pada PT. Bank Perekonomian Rakyat Syariah Gebu Prima

  Putri Amelia NST, Hotbin Hasugian, Maidalena Maidalena

  497-508

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  Abstract View: 96 times | PDF Download: 157 times | DOI : https://doi.org/10.29408/jpek.v9i2.31095
  

• The Influence of Boycott and Brand Image on KFC Purchase Decisions: The Moderating Role of Religiosity among Muslim Consumers in North Sumatra

  Riza Rasyid Siagian, Maryam Batubara, Nur Ahmadi Bi Rahmani

  509-519

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  Abstract View: 143 times | PDF Download: 136 times | DOI : https://doi.org/10.29408/jpek.v9i2.30514
  

• Pengembangan Wisata Kuliner Kearifan Lokal Berkelanjutan Di Kabupaten Cirebon

  Yati Yati, Baiq Yuliana Rizkiwati

  520–528

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  Abstract View: 106 times | PDF Download: 114 times | DOI : https://doi.org/10.29408/jpek.v9i2.29400
  

• Model Pembelajaran Hybrid dalam Mata Kuliah Analisis Investasi: Studi Persepsi Mahasiswa Program Studi Pendidikan Ekonomi

  Nuro Sholihah, Muhammad Zainul Majdi, Muhamad Ali

  529-536

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  Abstract View: 104 times | PDF Download: 89 times | DOI : https://doi.org/10.29408/jpek.v9i2.31700
  

• Mitigasi Risiko Pembiayaan KUR Syariah untuk UMKM : Studi Kasus di BSI KC Medan Ahmad Yani

  Meysa Chairani Lubis, Sugianto Sugianto, Zuhrinal M Nawawi

  537–551

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  Abstract View: 101 times | PDF Download: 89 times | DOI : https://doi.org/10.29408/jpek.v9i2.31795
  

• Faktor-faktor Eksternal Minat Berwirausaha

  Silvia Siregar, Herminarto Sofyan

  552–563

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  Abstract View: 103 times | PDF Download: 93 times | DOI : https://doi.org/10.29408/jpek.v9i2.30236
  

• AI-Driven Personalization in E-Commerce: Impact on Customer Engagement and the Role of Privacy Concerns

  Ratnawati Lang, Afni Eliana Saragih

  564–574

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  Abstract View: 122 times | PDF Download: 114 times | DOI : https://doi.org/10.29408/jpek.v9i2.30466
  

• Faktor-Faktor Yang Mempengaruhi Manajemen Laba

  Sylvia Sylvia, Cecilia Cecilia, Kyoko Kyoko

  575-586

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  Abstract View: 140 times | PDF Download: 79 times | DOI : https://doi.org/10.29408/jpek.v9i2.30677
  

• E-Commerce, Efikasi Diri Dan Infrastruktur Keuangan Sebagai Pendorong Keputusan Berwirausaha Mahasiswa Akuntansi

  Nur Aliah, Mutia Riska Faridani, Iskandar Muda, Noor Marini Haji Abdullah

  587-598

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  Abstract View: 90 times | PDF Download: 70 times | DOI : https://doi.org/10.29408/jpek.v9i2.30764
  

• Pengaruh Keputusan Pembiayaan dan Profitabilitas Terhadap Green Accounting

  Afni Eliana Saragih

  599–608

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  Abstract View: 88 times | PDF Download: 76 times | DOI : https://doi.org/10.29408/jpek.v9i2.30885
  

• Strategi Personal Branding Melalui Digital Marketing Pada Aplikasi TikTok (Studi Kasus Content Creator Reizuka Ari)

  Efrida Rahma Sari Siregar, Atika Atika, Nur Ahmadi Bi Rahmani

  609–621

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  Abstract View: 111 times | PDF Download: 108 times | DOI : https://doi.org/10.29408/jpek.v9i2.31671
  

• Pengaruh Kualitas Pelayanan Dan Harga Terhadap Loyalitas Melalui Kepuasan Konsumen Toko Klontong Madura

  Kusnadi, Nur Hidayati, Eka Farida

  622–632

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  Abstract View: 98 times | PDF Download: 93 times | DOI : https://doi.org/10.29408/jpek.v9i2.31063
  

• Loyalitas Pengguna Sepatu Ventela: Kualitas Produk Dan Harga Melalui Kepuasan Konsumen

  Subhan , Nur Hidayati, Eka Farida

  633-643

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  Abstract View: 143 times | PDF Download: 78 times | DOI : https://doi.org/10.29408/jpek.v9i2.30662
  

• Pengaruh Social Media Promotion, Menu Variations, dan Price Bundling Terhadap Purchasing Decision

  Dewi Fajariana

  644–653

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  Abstract View: 73 times | PDF Download: 77 times | DOI : https://doi.org/10.29408/jpek.v9i2.31560
  

• Analisis Penerimaan Layanan Spaylater Menggunakan Model UTAUT 2 dan Dampaknya Terhadap Perilaku Online Impulse Buying (Survey pada Pembelian Produk Fashion oleh Gen Z di Kabupaten Garut)

  Nurul Qurrota A'ini, Wati Susilawati, Hera Laxmi Devi Septiani

  654–665

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  Abstract View: 106 times | PDF Download: 84 times | DOI : https://doi.org/10.29408/jpek.v9i2.31160
  

• Strategi Digital Marketing pada Pendidikan Sekolah Menengah Kejuruan (SMK)

  Eka Haryati, Camelia Safitri2

  666–676

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  Abstract View: 106 times | PDF Download: 98 times | DOI : https://doi.org/10.29408/jpek.v9i2.30905
  

• Pengaruh Keterlibatan Kerja Dan Motivasi Kerja Terhadap Performance Melalui Mediasi Organizational Citizenship Behavior (OCB)

  Nuning Prasetyaningrum, Syamsul Hadi, Didik Subiyanto

  677–687

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  Abstract View: 88 times | PDF Download: 81 times | DOI : https://doi.org/10.29408/jpek.v9i2.30126
  

• Analisis Pengaruh Tingkat Suku Bunga, Inflasi, Nilai Tukar Terhadap Jumlah Uang Beredar di Indonesia Tahum 2009-2023

  Ahmad Dwi Afrizal Putra, Asis Riat Winanto, Sayid Abas

  688–698

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  Abstract View: 80 times | PDF Download: 67 times | DOI : https://doi.org/10.29408/jpek.v9i2.30977
  

• Analisis Dampak Corporate Social Responsibility Terhadap Masyarakat Sekitar (Studi Kasus Pada Perusahaan Pt Asam Jawa Kabupaten Labuhan Batu Selatan)

  Riau Rizki Harahap, Annio Indah Lestari Nasution, Nurbaiti Nurbaiti

  699–714

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  Abstract View: 94 times | PDF Download: 62 times | DOI : https://doi.org/10.29408/jpek.v9i2.31871
  

• Pengaruh Live Streaming dan Flash Sale Terhadap Impulsive Buying Dengan Trust Sebagai Variabel Intervening Pada TikTok Shop

  Lailatul Fitria, Theresia Pradiani, Rifki Hanif

  715–724

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  Abstract View: 88 times | PDF Download: 79 times | DOI : https://doi.org/10.29408/jpek.v9i2.32017
  

• Pengaruh Literasi Keuangan Dan Strategi Penetapan Harga Terhadap Kinerja Keuangan Pada Umkm Di Lombok Tengah

  Ferawati Azhari, Animah Animah

  725–736

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  Abstract View: 77 times | PDF Download: 80 times | DOI : https://doi.org/10.29408/jpek.v9i2.30367
  

• Deep Learning dengan Pendekatan Kontekstual Terintegrasi Kearifan Lokal Tapanuli: Studi Validitas dalam Pengembangan Model Pembelajaran Ekonomi

  Erlina Sari, Nunik Ardiana, Marzuki Ahmad

  737–749

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  Abstract View: 97 times | PDF Download: 89 times | DOI : https://doi.org/10.29408/jpek.v9i2.31918
  

• Determinan Minat Berkarir Sebagai Akuntan Publik: Peran Moderasi Asas Kemandirian

  Sri Ayem, Hasfaika Meiyani Kamaruddin

  750–761

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  Abstract View: 61 times | PDF Download: 54 times |

• Integration of Theory of Planned Behavior and Value-Attitude-Behavior as a Basis for Decision Making in Selecting Event Organizer Services

  Ika Puspitasari, Raden Roro Ratna Roostika

  762–772

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  Abstract View: 69 times | PDF Download: 54 times | DOI : https://doi.org/10.29408/jpek.v9i2.30028
  

• Analisis Kesiapan Berwirausaha Mahasiswa Kewirausahaan: Studi Kualitatif pada Konteks Pendidikan Tinggi

  Nurul Mu'tamim, Sefni Novita Sari

  773–782

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  Abstract View: 73 times | PDF Download: 60 times | DOI : https://doi.org/10.29408/jpek.v9i2.31364
  

• Analisis Minat Berwirausaha Melalui Pendidikan Kewirausahaan, Locus of Control, dan Efikasi Diri Siswa SMK Jurusan Akuntansi

  Rahma Nur Isnaini, Moh. Chairil Asmawan

  783–793

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  Abstract View: 74 times | PDF Download: 56 times | DOI : https://doi.org/10.29408/jpek.v9i2.30348
  

• Analisis Kelayakan Ekonomi Pertanian Perkotaan (Urban Farming) Pada Kelompok Tani Yurga Farm Di Kota Surabaya

  Elmira Dhiva Avivah, Teguh Soedarto, Wahyu Santoso

  794–804

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  Abstract View: 69 times | PDF Download: 57 times | DOI : https://doi.org/10.29408/jpek.v9i2.31781
  

• Analisis Supply Chain Bisnis Kuliner Halal UMKM Kelurahan Tulusrejo

  Devita Anggraeni Citra Ayu Widodo, Santi Merlinda

  805–816

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  Abstract View: 73 times | PDF Download: 51 times | DOI : https://doi.org/10.29408/jpek.v9i2.30450
  

• Menelusuri Jejak Bibliometrik Digital Entrepreneurial Intention: Peta Tematik dan Distribusi Global 2011–2025

  Dika Melia Febrianti, Trisno Martono

  817–826

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  Abstract View: 63 times | PDF Download: 54 times | DOI : https://doi.org/10.29408/jpek.v9i2.31563
  

• Pengembangan Sistem Pembayaran Berbasis Blockchain dalam Perbankan Syariah: Peluang, Tantangan, dan Perspektif Regulasi

  Khairunnisa Harahap, Yoni Hendrawan

  827–836

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  Abstract View: 70 times | PDF Download: 65 times | DOI : https://doi.org/10.29408/jpek.v9i2.31707
  

• Religiusitas Simbolik dan Literasi Fungsional: Studi Persepsi Nasabah Terhadap Produk Tabungan Syariah di Gampong Meureubo

  Ainun Hidayah, Muliza Muliza, Lia Murlisa

  837–846

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  Abstract View: 62 times | PDF Download: 60 times | DOI : https://doi.org/10.29408/jpek.v9i2.31712
  

• Adaptasi Digital Perbankan dalam Memenuhi Preferensi Generasi Z di Era Digital : Sebuah Systematic Literature Review Berbasis Technology Acceptance Model (TAM)

  Anggun Wida Prawira, Slamet Riyadi

  847–858

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  Abstract View: 85 times | PDF Download: 65 times | DOI : https://doi.org/10.29408/jpek.v9i2.31413
  

• Pengaruh Fintech Dan Self Control Terhadap Pengelolaan Keuangan Dimoderasi Literasi Keuangan

  Eka Mayasari, Sri Trisnaningsih, Hero Priono

  859–873

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  Abstract View: 82 times | PDF Download: 72 times | DOI : https://doi.org/10.29408/jpek.v9i2.31719
  

• Pengembangan Model Pelatihan Literasi Keuangan Digital Mengimplementasi Model Pembelajaran Langsung Untuk Meningkatkan Pengetahuan dan Keterampilan UMKM

  Dhimas Wahyu Pratama, Deni Hardianto, Ayu Perwita Sari

  874–885

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  Abstract View: 72 times | PDF Download: 54 times | DOI : https://doi.org/10.29408/jpek.v9i2.30883
  

• The Influence Of Lifestyle And Brand Image On The Purchasing Decision Of Wardha Cosmetics Among Students Of The Faculty Of Economics, Gunung Rinjani University Class Of 2021-2024

  Ashwatul Luthfi, Sulkiah Sulkiah

  886–895

  • PDF

  Abstract View: 50 times | PDF Download: 34 times | DOI : https://doi.org/10.29408/jpek.v9i2.30599
  

• Efficiency Analysis of Government Expenditure in Districts/Cities of West Nusa Tenggara Province: A Dea Approach (2021-2023)

  Annisa Ulfa Indriani, Saipul Arni Muhsyaf

  896–907

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  Abstract View: 64 times | PDF Download: 42 times | DOI : https://doi.org/10.29408/jpek.v9i2.30250
  

• Pengaruh Literasi Keuangan dan Tingkat Pendidikan Terhadap Inklusi Keuangan Masyarakat Di Desa Sukarara

  Nunung Isna Putri, Isnawati Isnawati

  908–921

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  Abstract View: 0 times | PDF Download: 0 times | DOI : https://doi.org/10.29408/jpek.v9i2.32199
  

• Peran Literasi Keuangan dan Inklusi Keuangan Terhadap Penggunaan QRIS Di Kota Mataram

  Ulfatun Ariani, Widia Astuti

  922–936

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  Abstract View: 0 times | PDF Download: 0 times | DOI : https://doi.org/10.29408/jpek.v9i2.32200