Vol. 9 No. 2 (2025): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)

Articles

• Moderasi Corporate Governance terhadap Faktor-Faktor yang Mempengaruhi Agresivitas Pajak pada Sektor Energi

  Asnat Sirait, Nursaida Harefa

  486-496

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  Abstract View: 258 times | PDF Download: 279 times | DOI : https://doi.org/10.29408/jpek.v9i2.30119
  

• Analisis Pengaruh Gaya Kepemimpinan Partisipatif, Motivasi, Dan Disipilin Kerja Terhadap Kinerja Pegawai Pada PT. Bank Perekonomian Rakyat Syariah Gebu Prima

  Putri Amelia NST, Hotbin Hasugian, Maidalena Maidalena

  497-508

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  Abstract View: 195 times | PDF Download: 277 times | DOI : https://doi.org/10.29408/jpek.v9i2.31095
  

• The Influence of Boycott and Brand Image on KFC Purchase Decisions: The Moderating Role of Religiosity among Muslim Consumers in North Sumatra

  Riza Rasyid Siagian, Maryam Batubara, Nur Ahmadi Bi Rahmani

  509-519

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  Abstract View: 249 times | PDF Download: 267 times | DOI : https://doi.org/10.29408/jpek.v9i2.30514
  

• Pengembangan Wisata Kuliner Kearifan Lokal Berkelanjutan Di Kabupaten Cirebon

  Yati Yati, Baiq Yuliana Rizkiwati

  520–528

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  Abstract View: 225 times | PDF Download: 226 times | DOI : https://doi.org/10.29408/jpek.v9i2.29400
  

• Model Pembelajaran Hybrid dalam Mata Kuliah Analisis Investasi: Studi Persepsi Mahasiswa Program Studi Pendidikan Ekonomi

  Nuro Sholihah, Muhammad Zainul Majdi, Muhamad Ali

  529-536

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  Abstract View: 210 times | PDF Download: 197 times | DOI : https://doi.org/10.29408/jpek.v9i2.31700
  

• Mitigasi Risiko Pembiayaan KUR Syariah untuk UMKM : Studi Kasus di BSI KC Medan Ahmad Yani

  Meysa Chairani Lubis, Sugianto Sugianto, Zuhrinal M Nawawi

  537–551

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  Abstract View: 214 times | PDF Download: 200 times | DOI : https://doi.org/10.29408/jpek.v9i2.31795
  

• Faktor-faktor Eksternal Minat Berwirausaha

  Silvia Siregar, Herminarto Sofyan

  552–563

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  Abstract View: 217 times | PDF Download: 207 times | DOI : https://doi.org/10.29408/jpek.v9i2.30236
  

• AI-Driven Personalization in E-Commerce: Impact on Customer Engagement and the Role of Privacy Concerns

  Ratnawati Lang, Afni Eliana Saragih

  564–574

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  Abstract View: 341 times | PDF Download: 318 times | DOI : https://doi.org/10.29408/jpek.v9i2.30466
  

• Faktor-Faktor Yang Mempengaruhi Manajemen Laba

  Sylvia Sylvia, Cecilia Cecilia, Kyoko Kyoko

  575-586

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  Abstract View: 242 times | PDF Download: 182 times | DOI : https://doi.org/10.29408/jpek.v9i2.30677
  

• E-Commerce, Efikasi Diri Dan Infrastruktur Keuangan Sebagai Pendorong Keputusan Berwirausaha Mahasiswa Akuntansi

  Nur Aliah, Mutia Riska Faridani, Iskandar Muda, Noor Marini Haji Abdullah

  587-598

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  Abstract View: 194 times | PDF Download: 176 times | DOI : https://doi.org/10.29408/jpek.v9i2.30764
  

• Pengaruh Keputusan Pembiayaan dan Profitabilitas Terhadap Green Accounting

  Afni Eliana Saragih

  599–608

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  Abstract View: 182 times | PDF Download: 172 times | DOI : https://doi.org/10.29408/jpek.v9i2.30885
  

• Strategi Personal Branding Melalui Digital Marketing Pada Aplikasi TikTok (Studi Kasus Content Creator Reizuka Ari)

  Efrida Rahma Sari Siregar, Atika Atika, Nur Ahmadi Bi Rahmani

  609–621

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  Abstract View: 232 times | PDF Download: 252 times | DOI : https://doi.org/10.29408/jpek.v9i2.31671
  

• Pengaruh Kualitas Pelayanan Dan Harga Terhadap Loyalitas Melalui Kepuasan Konsumen Toko Klontong Madura

  Kusnadi, Nur Hidayati, Eka Farida

  622–632

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  Abstract View: 196 times | PDF Download: 203 times | DOI : https://doi.org/10.29408/jpek.v9i2.31063
  

• Loyalitas Pengguna Sepatu Ventela: Kualitas Produk Dan Harga Melalui Kepuasan Konsumen

  Subhan , Nur Hidayati, Eka Farida

  633-643

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  Abstract View: 250 times | PDF Download: 195 times | DOI : https://doi.org/10.29408/jpek.v9i2.30662
  

• Pengaruh Social Media Promotion, Menu Variations, dan Price Bundling Terhadap Purchasing Decision

  Dewi Fajariana

  644–653

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  Abstract View: 168 times | PDF Download: 181 times | DOI : https://doi.org/10.29408/jpek.v9i2.31560
  

• Analisis Penerimaan Layanan Spaylater Menggunakan Model UTAUT 2 dan Dampaknya Terhadap Perilaku Online Impulse Buying (Survey pada Pembelian Produk Fashion oleh Gen Z di Kabupaten Garut)

  Nurul Qurrota A'ini, Wati Susilawati, Hera Laxmi Devi Septiani

  654–665

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  Abstract View: 220 times | PDF Download: 209 times | DOI : https://doi.org/10.29408/jpek.v9i2.31160
  

• Strategi Digital Marketing pada Pendidikan Sekolah Menengah Kejuruan (SMK)

  Eka Haryati, Camelia Safitri2

  666–676

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  Abstract View: 222 times | PDF Download: 216 times | DOI : https://doi.org/10.29408/jpek.v9i2.30905
  

• Pengaruh Keterlibatan Kerja Dan Motivasi Kerja Terhadap Performance Melalui Mediasi Organizational Citizenship Behavior (OCB)

  Nuning Prasetyaningrum, Syamsul Hadi, Didik Subiyanto

  677–687

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  Abstract View: 193 times | PDF Download: 192 times | DOI : https://doi.org/10.29408/jpek.v9i2.30126
  

• Analisis Pengaruh Tingkat Suku Bunga, Inflasi, Nilai Tukar Terhadap Jumlah Uang Beredar di Indonesia Tahum 2009-2023

  Ahmad Dwi Afrizal Putra, Asis Riat Winanto, Sayid Abas

  688–698

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  Abstract View: 179 times | PDF Download: 169 times | DOI : https://doi.org/10.29408/jpek.v9i2.30977
  

• Analisis Dampak Corporate Social Responsibility Terhadap Masyarakat Sekitar (Studi Kasus Pada Perusahaan Pt Asam Jawa Kabupaten Labuhan Batu Selatan)

  Riau Rizki Harahap, Annio Indah Lestari Nasution, Nurbaiti Nurbaiti

  699–714

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  Abstract View: 210 times | PDF Download: 195 times | DOI : https://doi.org/10.29408/jpek.v9i2.31871
  

• Pengaruh Live Streaming dan Flash Sale Terhadap Impulsive Buying Dengan Trust Sebagai Variabel Intervening Pada TikTok Shop

  Lailatul Fitria, Theresia Pradiani, Rifki Hanif

  715–724

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  Abstract View: 229 times | PDF Download: 212 times | DOI : https://doi.org/10.29408/jpek.v9i2.32017
  

• Pengaruh Literasi Keuangan Dan Strategi Penetapan Harga Terhadap Kinerja Keuangan Pada Umkm Di Lombok Tengah

  Ferawati Azhari, Animah Animah

  725–736

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  Abstract View: 203 times | PDF Download: 192 times | DOI : https://doi.org/10.29408/jpek.v9i2.30367
  

• Deep Learning dengan Pendekatan Kontekstual Terintegrasi Kearifan Lokal Tapanuli: Studi Validitas dalam Pengembangan Model Pembelajaran Ekonomi

  Erlina Sari, Nunik Ardiana, Marzuki Ahmad

  737–749

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  Abstract View: 246 times | PDF Download: 254 times | DOI : https://doi.org/10.29408/jpek.v9i2.31918
  

• Determinan Minat Berkarir Sebagai Akuntan Publik: Peran Moderasi Asas Kemandirian

  Sri Ayem, Hasfaika Meiyani Kamaruddin

  750–761

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  Abstract View: 159 times | PDF Download: 149 times |

• Integration of Theory of Planned Behavior and Value-Attitude-Behavior as a Basis for Decision Making in Selecting Event Organizer Services

  Ika Puspitasari, Raden Roro Ratna Roostika

  762–772

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  Abstract View: 171 times | PDF Download: 164 times | DOI : https://doi.org/10.29408/jpek.v9i2.30028
  

• Analisis Kesiapan Berwirausaha Mahasiswa Kewirausahaan: Studi Kualitatif pada Konteks Pendidikan Tinggi

  Nurul Mu'tamim, Sefni Novita Sari

  773–782

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  Abstract View: 189 times | PDF Download: 178 times | DOI : https://doi.org/10.29408/jpek.v9i2.31364
  

• Analisis Minat Berwirausaha Melalui Pendidikan Kewirausahaan, Locus of Control, dan Efikasi Diri Siswa SMK Jurusan Akuntansi

  Rahma Nur Isnaini, Moh. Chairil Asmawan

  783–793

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  Abstract View: 190 times | PDF Download: 161 times | DOI : https://doi.org/10.29408/jpek.v9i2.30348
  

• Analisis Kelayakan Ekonomi Pertanian Perkotaan (Urban Farming) Pada Kelompok Tani Yurga Farm Di Kota Surabaya

  Elmira Dhiva Avivah, Teguh Soedarto, Wahyu Santoso

  794–804

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  Abstract View: 181 times | PDF Download: 183 times | DOI : https://doi.org/10.29408/jpek.v9i2.31781
  

• Analisis Supply Chain Bisnis Kuliner Halal UMKM Kelurahan Tulusrejo

  Devita Anggraeni Citra Ayu Widodo, Santi Merlinda

  805–816

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  Abstract View: 191 times | PDF Download: 158 times | DOI : https://doi.org/10.29408/jpek.v9i2.30450
  

• Menelusuri Jejak Bibliometrik Digital Entrepreneurial Intention: Peta Tematik dan Distribusi Global 2011–2025

  Dika Melia Febrianti, Trisno Martono

  817–826

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  Abstract View: 161 times | PDF Download: 146 times | DOI : https://doi.org/10.29408/jpek.v9i2.31563
  

• Pengembangan Sistem Pembayaran Berbasis Blockchain dalam Perbankan Syariah: Peluang, Tantangan, dan Perspektif Regulasi

  Khairunnisa Harahap, Yoni Hendrawan

  827–836

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  Abstract View: 187 times | PDF Download: 183 times | DOI : https://doi.org/10.29408/jpek.v9i2.31707
  

• Religiusitas Simbolik dan Literasi Fungsional: Studi Persepsi Nasabah Terhadap Produk Tabungan Syariah di Gampong Meureubo

  Ainun Hidayah, Muliza Muliza, Lia Murlisa

  837–846

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  Abstract View: 162 times | PDF Download: 162 times | DOI : https://doi.org/10.29408/jpek.v9i2.31712
  

• Adaptasi Digital Perbankan dalam Memenuhi Preferensi Generasi Z di Era Digital : Sebuah Systematic Literature Review Berbasis Technology Acceptance Model (TAM)

  Anggun Wida Prawira, Slamet Riyadi

  847–858

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  Abstract View: 256 times | PDF Download: 247 times | DOI : https://doi.org/10.29408/jpek.v9i2.31413
  

• Pengaruh Fintech Dan Self Control Terhadap Pengelolaan Keuangan Dimoderasi Literasi Keuangan

  Eka Mayasari, Sri Trisnaningsih, Hero Priono

  859–873

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  Abstract View: 221 times | PDF Download: 202 times | DOI : https://doi.org/10.29408/jpek.v9i2.31719
  

• Pengembangan Model Pelatihan Literasi Keuangan Digital Mengimplementasi Model Pembelajaran Langsung Untuk Meningkatkan Pengetahuan dan Keterampilan UMKM

  Dhimas Wahyu Pratama, Deni Hardianto, Ayu Perwita Sari

  874–885

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  Abstract View: 179 times | PDF Download: 161 times | DOI : https://doi.org/10.29408/jpek.v9i2.30883
  

• The Influence Of Lifestyle And Brand Image On The Purchasing Decision Of Wardha Cosmetics Among Students Of The Faculty Of Economics, Gunung Rinjani University Class Of 2021-2024

  Ashwatul Luthfi, Sulkiah Sulkiah

  886–895

  • PDF

  Abstract View: 147 times | PDF Download: 134 times | DOI : https://doi.org/10.29408/jpek.v9i2.30599
  

• Efficiency Analysis of Government Expenditure in Districts/Cities of West Nusa Tenggara Province: A Dea Approach (2021-2023)

  Annisa Ulfa Indriani, Saipul Arni Muhsyaf

  896–907

  • PDF

  Abstract View: 164 times | PDF Download: 137 times | DOI : https://doi.org/10.29408/jpek.v9i2.30250
  

• Pengaruh Literasi Keuangan dan Tingkat Pendidikan Terhadap Inklusi Keuangan Masyarakat Di Desa Sukarara

  Nunung Isna Putri, Isnawati Isnawati

  908–921

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  Abstract View: 116 times | PDF Download: 99 times | DOI : https://doi.org/10.29408/jpek.v9i2.32199
  

• Peran Literasi Keuangan dan Inklusi Keuangan Terhadap Penggunaan QRIS Di Kota Mataram

  Ulfatun Ariani, Widia Astuti

  922–936

  • PDF

  Abstract View: 136 times | PDF Download: 120 times | DOI : https://doi.org/10.29408/jpek.v9i2.32200
  

• Jejak Nelayan Suku Bugis dalam Implementasi Blue Accounting

  Irwan Hidayat, Lalu Takdir Jumaidi

  937–948

  • PDF

  Abstract View: 101 times | PDF Download: 91 times | DOI : https://doi.org/10.29408/jpek.v9i2.32252
  

• Analisis Penerapan Metode Activity Based Costing dalam Penetapan Tarif Jasa Rawat Inap di Rumah Sakit Umum Daerah Kota Mataram

  Kartika Maharani Kusuma Dewi, Wirawan Suhaedi

  949–960

  • PDF

  Abstract View: 99 times | PDF Download: 53 times | DOI : https://doi.org/10.29408/jpek.v9i2.32262
  

• Bagaimana Kondisi Internal dan Eksternal Memengaruhi Mahasiswa Akuntansi menjadi Wirausahawan

  Muhammad Rifki Ardiansyah, Adhitya Bayu Suryantara

  961–975

  • PDF

  Abstract View: 116 times | PDF Download: 0 times | DOI : https://doi.org/10.29408/jpek.v9i2.32254