Analisis Kebijakan Pemulihan Eknomi Sektor UMKM Pasca Pandemi Covid-19 di Kota Pangkalpinang
DOI:
https://doi.org/10.29408/jpek.v7i2.17468Keywords:
Digital Marketing, Market Place, Pandemic Covid-19, SMEsAbstract
The Covid-19 pandemic that has occurred for the past two years has in fact harmed the sustainability of economic activities, especially for the MSME sector in Indonesia. This impact is also felt by MSMEs in Pangkalpinang City who experience various very complex problems. This research was conducted as an effort to analyze the various problems that occurred as a result of the Covid-19 pandemic in the MSME sector and possible recovery strategies. The research method used in this study is the Quantitative Strategic Planning Matrix (QSPM) method. This QSPM is an in-depth analysis of the Internal Factor Evaluation (IFE) and External Factor Evaluation (EFE) matrices. Based on the analysis of the two methods, it is obtained that the weighted IFE value is 2.350 and the weighted EFE value is 2.756. This shows that, the impact caused by the Pandemic on the MSME sector with several business recovery policies in the MSME sector in Pangkalpinang City, has had a pretty good effect because during the pandemic there was a decrease in production and distribution during the Covid-19 Pandemic, then these conditions gradually improved with alternative programs. Meanwhile, the results of the Quantitative Strategic Planning Matrix (QSPM) study show that the main strategy that must be developed more intensively by the Pangkalpinang City government is to encourage promotions using digital marketing concepts such as building market place platforms, strengthening branding and increasing access to capital for MSMEs in Pangkalpinang City.
References
Abdi, M. C., Soemitra, A., & Daulay, A. N. (2022). Analisis Dampak Pandemi Covid 19 pada UMKM dan Upaya Pemerintah dalam Menyelamatkan UMKM Di Masa Pandemi Covid 19 di Kota Medan (Vol. 2, Issue 2). https://www.online-pajak.com/tentang-pph-
Agustriyana Darwis Dkk. (2021). Bertahan Usaha Pada UMKM di Tengah Pandemic Covid-19. 3(2), 94–101.
Ahyar Syafwan Lysander, M., Prawita, D., Maulana Yusup, A., Ekonomi, F., & Sarjanawiyata Tamansiswa Yogyakarta, U. (2022). Jurnal Mirai Management Upaya Pengembangan UMKM Pasca Pandemi Covid-19 di Kab. Sumedang. Jurnal Mirai Management, 7(3), 54–65. https://doi.org/10.37531/mirai.v7i3.2499
Emiliani, F., Rizqiana, S., Suhandito, R., Muchibbah, N. N., Nurmahfidhoh, R., Alhada, M., Habib, F., Jurusan, M., Bisnis, M., Uin, S., Tulungagung, A. R., Fakultas, D., Dan, E., & Sayyid, U. (2021). Analisis Pemberdayaan Umkm Pada Masa Pandemi Covid-19. Sosebi: Jurnal Penelotian Mahasiswa Ilmu Sosial, Ekonomi Dan Bisnis, 83(1), 2808–7089. https://doi.org/10.21274
Frihatni, A. A., Sudirman, I., Mandacan, F., Keuangan, B., Daerah, A., & Selatan, M. (2021). Dampak Pandemi Covid-19 Terhadap Kinerja Umkm Dan Strategi Bisnisnya: Studi Kasus Umkm Irrenuang Parepare Di Indonesia. http://jurnal.stie-aas.ac.id/index.php/jap
Hanim, L., & Soponyono, E. (2021). Pengembangan UMKM Digital di Masa Pandemi Covid-19.
Lestari Nasution, W. S., Nusa, P., & Putra, S. D. (2021). Membangkitkan Umkm Di Tengah Pandemi Covid 19. TRIDHARMADIMAS: Jurnal Pengabdian Kepada Masyarakat Jayakarta, 1(1), 9. https://doi.org/10.52362/tridharmadimas.v1i1.494
Nur Aziz Zakiah. (2022). Keberlangsungan Usaha Mikro, Kecil, Dan Menengah Di Masapandemi: Dukungan Kebijakan Pemerintah (Vol. 15).
Raharja, S. J., & Natari, S. U. (2021). Pengembangan Usaha Umkm Di Masa Pandemi Melalui Optimalisasi Penggunaan Dan Pengelolaan Media Digital. Kumawula: Jurnal Pengabdian Kepada Masyarakat, 4(1), 108. https://doi.org/10.24198/kumawula.v4i1.32361
Silfia, B., & Utami, A. (2021). Dampak Pandemi Covid 19 Terhadap Sektor UMKM di Indonesia (Vol. 03, Issue 1).
Sri Danang, W. R. (2021). Mengungkit Daya Saing Umkm Di Masa Pandemi Covid-19 Guna Memperkokoh Ketahanan Ekonomi Nasional.
Vidyatmoko Dyan. (2020). Development Of Food Msme Entrepreneurs Policy During And Post Covid-19 Pandemy. In Jurnal Analis Kebijakan | (Vol. 4, Issue 2).
Yunus Riza M. (2022). Tantangan Umkm Dalam Memasuki Pemasaran Digital Di Masa Pandemi Covid-19. 6(3), 1689–1699.
