Pengaruh Kegunaan yang Dirasakan Dari Ulasan Online, Nilai Emosional, Risiko yang Dirasakan dan Kepercayaan Terhadap Minat Beli Pada Aplikasi TikTok Shop.
DOI:
https://doi.org/10.29408/jpek.v9i1.29544Keywords:
kegunaan yang dirasakan, nilai emosional, resiko yang dirasakan, Kepercayaan, Minat BeliAbstract
This study aims to examine how perceptions of the usefulness of online reviews, emotional value, perceived risk, and trust influence consumers' purchase intentions. A quantitative research approach was employed, involving 200 respondents from the Special Region of Yogyakarta who are active TikTok users and show interest in shopping through TikTok Shop. Data were analyzed statistically using Structural Equation Modeling (SEM) with the Partial Least Squares (PLS) method. The findings reveal that: 1) Perceived usefulness of online reviews has a significant and positive impact on trust and purchase intention, 2) Trust plays a crucial role in enhancing purchase intention and reducing perceived risk, 3) Emotional value positively influences both trust and the intention to purchase, and 4) Perceived risk also affects consumers' buying decisions. This research contributes to a deeper understanding of the factors that shape consumer purchase intention, particularly in the context of online reviews and emotional value
References
Azwar, S. (2013). Reliabilitas dan Validitas. Edisi 4. Yogyakarta: Pustaka Pelajar
Farivar, S., Wang, F., & Yuan, Y. (2021). Opinion leadership vs. para-social relationship: Key factors in influencer marketing. Journal of Retailing and Consumer Services, 59, 102371.
Kabugumila, M. S., Lushakuzi, S., & Mtui, J. E. (2016). E-commerce: An overview of adoption and its effective implementation. International Journal of Business and Social Science, 7(4), 243-252.
Maulana, I., & Salsabila, O. (2020). Pengaruh social media influencer terhadap perilaku konsumtif di era ekonomi digital. Majalah Ilmiah Bijak, 17(1), 28-34.
Oktriwina, A. S. (2022). TikTok Shop: Apa Itu, Cara Pakai, Tips Jualan, dan Cara Belanja.
Sahir, S. H. (2021). Metodologi penelitian. Penerbit KBM Indonesia.
Sekaran, U., & Bougie, R. (2016). Research Methods for Business: A Skill Building Approach.
Ventre, I., & Kolbe, D. (2020). The impact of perceived usefulness of online reviews, trust and perceived risk on online purchase intention in emerging markets: A Mexican perspective. Journal of International Consumer Marketing, 32(4), 287-299.
Widoyoko, E. P. (2016). Teknik Penyusunan Instrumen Penelitian. Yogyakarta: Pustaka Pelajar.
Downloads
Published
Issue
Section
License
Copyright (c) 2025 Raden Sigit Surya Pratama, Budi Astuti
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
semua jurnal ini menjadi tanggung jawab penuh penulis, JPEK memberikan akses terbuka kepada siapapun agar informasi dan temuan pada artikel bermanfaat bagi semua orang, JPEK dapat diakses dan diunduh oleh siapapun tanpa dipungut biaya sesuai dengan lisensi creative common yang digunakan.
