Bussiness Course: Aplikasi Pembelajaran Kewirausahaan Berbasis Simulasi Studi Kasus dan Pengambilan Keputusan untuk Siswa dan Mahasiswa
DOI:
https://doi.org/10.29408/jpek.v9i3.30474Keywords:
pembelajaran kewirausahaan, simulasi bisnis, studi kasus, aplikasi pendidikan, pendidikan vokasiAbstract
Strengthening entrepreneurship education at the high school (SMA/SMK) and university levels requires an approach that integrates theory with real-world practice. However, many students still struggle to fully understand business strategies due to limited hands-on experience and a lack of access to contextual business simulations. This study aims to develop a prototype of a learning application for entrepreneurship education called Business Course, which is based on case study simulations and decision-making scenarios. The application is designed to help users understand the dynamics of the business world through simple virtual scenarios that reflect real challenges in various types of enterprises, such as trade, services, culinary, and agriculture. The research method used is Research and Development (R&D) with the ADDIE model, and the development has currently reached the prototyping phase using Figma. Initial results indicate that the design of features and simulation flow allows users to identify problems, choose alternative solutions, and evaluate their impacts on business performance in a virtual setting. This application is expected to serve as an alternative, practical, and contextual learning medium that supports learning outcomes in entrepreneurship curricula. The research will continue with a testing phase to measure the effectiveness of the application in improving entrepreneurial competencies
References
Badan Pusat Statistik. (2022). Keadaan ketenagakerjaan Indonesia Februari 2022. https://www.bps.go.id
Barlow, D. H. (2018). The Oxford handbook of clinical psychology (2nd ed.). Oxford University Press.
Borg, W. R., & Gall, M. D. (2003). Educational research: An introduction (7th ed.). Allyn and Bacon.
Drucker, P. F. (2014). Innovation and entrepreneurship: Practice and principles. HarperBusiness.
Gibb, A. A. (2005). Towards the entrepreneurial university: Entrepreneurship education as a lever for change. National Council for Graduate Entrepreneurship Policy Paper, (003), 1–46.
Hisrich, R. D., Peters, M. P., & Shepherd, D. A. (2017). Entrepreneurship (10th ed.). McGraw-Hill Education.
Kaplan, R. S., & Norton, D. P. (1996). The balanced scorecard: Translating strategy into action. Harvard Business Review Press.
Kotler, P., & Keller, K. L. (2016). Marketing management (15th ed.). Pearson Education.
Schilling, M. A. (2020). Strategic management of technological innovation (6th ed.). McGraw-Hill Education.
Snyder, C. (2015). Concept engineering: A tool for designing user-centered products. In R. G. Bias & D. J. Mayhew (Eds.), Cost-justifying usability (2nd ed., pp. 109–137). Morgan Kaufmann.
Timmons, J. A., & Spinelli, S. (2014). New venture creation: Entrepreneurship for the 21st century (9th ed.). McGraw-Hill Education.
Zikmund, W. G., & Babin, B. J. (2013). Business research methods (9th ed.). Cengage Learning.
Downloads
Published
Issue
Section
License
Copyright (c) 2025 Nailariza Umami; Heri Pratikto; Agus Hermawan
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
semua jurnal ini menjadi tanggung jawab penuh penulis, JPEK memberikan akses terbuka kepada siapapun agar informasi dan temuan pada artikel bermanfaat bagi semua orang, JPEK dapat diakses dan diunduh oleh siapapun tanpa dipungut biaya sesuai dengan lisensi creative common yang digunakan.
