Pengambilan Keputusan Strategis untuk Pengembangan Model Kota Produktif dan Berdaya Saing yang Berkelanjutan Berbasis TOPSIS
DOI:
https://doi.org/10.29408/jpek.v9i3.32399Keywords:
Ekonomi Kreatif, Daya Saing Kota, Strategi Pembangunan, TOPSIS, Kolaborasi Triple HelixAbstract
Transformasi kota berbasis ekonomi kreatif menjadi salah satu strategi penting dalam meningkatkan daya saing dan produktivitas daerah. Namun, tantangan kompleks seperti keterbatasan infrastruktur, akses permodalan, dan keterampilan sumber daya manusia masih menghambat optimalisasi potensi ekonomi kreatif. Oleh karena itu, diperlukan pendekatan analitis yang mampu mengidentifikasi prioritas strategi secara objektif dan terukur. Studi ini bertujuan untuk menentukan prioritas strategi pengembangan kota produktif dan berdaya saing berbasis ekonomi kreatif di Kota Malang. Fokus penelitian diarahkan pada pemetaan kriteria strategis dan pemilihan alternatif kebijakan yang paling efektif melalui pendekatan kuantitatif. Penelitian ini menggunakan metode Multi-Criteria Decision Making (MCDM) dengan teknik Technique for Order of Preference by Similarity to Ideal Solution (TOPSIS). Data diperoleh dari 50 responden yang terdiri atas akademisi, pelaku usaha kreatif, dan aparatur pemerintah daerah. Responden memberikan penilaian terhadap delapan kriteria strategis dan delapan alternatif kebijakan menggunakan skala Likert. Hasil analisis menunjukkan bahwa strategi dengan nilai preferensi tertinggi adalah penguatan kolaborasi triple helix, diikuti oleh pengembangan infrastruktur kreatif dan peningkatan akses pembiayaan. Kesimpulan utama penelitian ini adalah bahwa keberhasilan pengembangan kota berbasis ekonomi kreatif sangat dipengaruhi oleh kolaborasi lintas aktor, sinergi kebijakan, dan penguatan kapasitas sumber daya lokal. Temuan ini memberikan kontribusi bagi pemerintah daerah dalam merumuskan kebijakan prioritas yang terukur dan berbasis bukti. Penelitian ini juga menegaskan pentingnya strategi kolaboratif sebagai katalisator untuk menciptakan ekosistem ekonomi kreatif yang inklusif dan berkelanjutan.
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