Kualitas Produk Ditinjau Dari Persepsi Konsumen Pentol Kluwung: Si Pentol Sehat Pelangi
DOI:
https://doi.org/10.29408/jpek.v5i1.4535Keywords:
Consumer Perception, Price, Product Quality, Product, TasteAbstract
The culinary business has an important role in the country's economy due to minimized unemployment and reduce poverty. Pentol Kluwung business is presented to fulfill the consumer’s wishes to consume healthy and safe meatball. As is known, many meatballs sold in the market whose no safety healthy. Inside Pentol Kluwung, consisting many nutritional content. Namely beef protein, flour carbohydrates and fiber, vitamins and minerals obtained from natural dyes derived from dragon fruit, spinach and turmeric. Free from harmful chemicals such as formalin and borax. Along the way, the researcher realized that products quality needed to be improved by looking at the consumer's perception. This study aims to determine the product quality in terms of consumer perceptions. Qualitative research methods used in this study, the surrounding environmental phenomena can be examined directly, data collected through dissemination and interviews after data analysis and conclusion drawing. Purposive sampling used in this research. The results showed that the order of the first factors that determine the quality of Pentol Kluwung products is the taste of the product, the second is price and the third is promotion. Whatsapp application is consumers' first choice regarding easy-to-reach promotional media
References
Alma, B. (2006). Manajemen Pemasaran dan Pemasaran Jasa. Bandung: Alfabeta.
Alma, B. (2011). Manajemen Pemasaran dan Pemasaran Jasa. Bandung: Alfabeta.
Ferrinadewi, E. (2008). Merek & Psikologi Konsumen, Implikasi pada Strategi Pemasaran. Yogyakarta: Graha Ilmu.
Hurriyati, R. (2010). Bauran Pemasaran & Loyalitas Konsumen. Bandung: Alfabeta.
Kotler, P., & Armstrong, G. (2008). Prinsip-prinsip Pemasaran (12 ed.). Jakarta: Erlangga.
Kotler, P., & Armstrong, G. (2010). Principles of Marketing (13 ed.). New Jersey: Prentice Hall.
Manafe, L. A., & Anigomang, F. R. (2021). Preferensi Konsumen dalam Membeli Produk Kerupuk pada Cv. Panda Unyil Kerupuk Sidoarjo. Jurnal Sinar Manajemen, 8(2), 81–89. https://doi.org/https://doi.org/10.31934/jsm.v8i2.1642
Moleong, L. J. (2010). Metode Penelitian Kualitatif. Bandung: Remaja Rosdakarya.
Mustafid, A. G. (2008). Pengaruh Atribut Produk terhadap Keputusan Pembelian Kripik Pisang ”Kenali” pada Pd Asa Wira Perkasa di Bandar Lampung. Jurnal Bisnis dan Manajemen, 4(2).
Novyana, B., & Kohardinata, C. (2017). Eksplorasi Persepsi Konsumen Terhadap Kualitas Produk Baropi. Performa: Jurnal Manajemen dan Start-Up Bisnis, 2(5), 550–555.
Oesman, Y. M. (2011). Sukses Mengelola Marketing Mix, CRM, Custumer Value dan Custumer Dependency. Bandung: Alfabeta.
Priskila, M., & Christian, S. (2017). Persepsi Konsumen atas Kualitas Produk Gotcha Escargot Chips pada Perusahaan Sinergi Pemenang. Performa: Jurnal Manajemen dan Start-Up Bisnis, 2(3), 296–303.
Shinta, A. (2011). Manajemen Pemasaran. Malang: UB Press.
Suryadi, D. (2011). Promosi Efektif Menggugah Minat dan Loyalitas Pelanggan. Jakarta: PT Suka Buku.
Susanti, T., & Sari, A. F. R. (2021). Persepsi Konsumen Terhadap Kualitas Produk Sabun Lifebuoy di Kota Pontianak. JEMBA: Jurnal Ekonomi Pembangunan, Manajemen dan Bisnis, Akuntansi, 1(2), 123–137.
