Analisa Faktor Yang Mempengaruhi Niat Penggunaan E-Wallet Pada Gen Z

Authors

  • Hesniati Hesniati Universitas Internasional Batam
  • Ellen Ellen Universitas Internasional Batam
  • Florentina Jasmine Universitas Internasional Batam
  • Kelvin Kelvin Universitas Internasional Batam
  • Lovis Vernando Universitas Internasional Batam
  • Novi Aprillia Universitas Internasional Batam

DOI:

https://doi.org/10.29408/jpek.v7i1.7566

Keywords:

Behavioural Intention, E-Wallet, Perceived Ease of Use, Perceived Usefulness, Social Influence

Abstract

The purpose of this research is to find out the correlation between perceived ease of use, perceived usefulness, and social influence to the intention of customers to use mobile payment. The survey was conducted toward Z Generation with basic mobile payment information. The research data was collected using a purposive sampling technique, in which researchers took the Z generation in Batam City with the condition that they had used an e-wallet. The final sample of the research is 187 respondents. The analysis technique used was partial least squares (PLS) to evaluate the relationships of the research model. The results showed that perceived ease of use, perceived usefulness, and social influence have a positive significant influence on people intention in using e-wallet

Author Biography

Florentina Jasmine, Universitas Internasional Batam

Program Studi Manajemen, Fakultas Bisnis dan Manajemen

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Published

2023-06-05