INCREASING THE MARKETABILITY OF HOMESTAY BUSINESS IN LOW SEASON: MU HOMESTAY CASE STUDY

Authors

  • Beni Apriyadi Universitas Hamzanwadi
  • Amrullah Trisakti Institute of Tourism

Keywords:

Homestay business, low-season, market

Abstract

This study aims to determine efforts to increase the marketability of the Homestay business during the low-season period and strategies to minimize losses during the low-season period. This research was conducted at Mu Homestay, located in Kembang Kuning Village. This research was conducted because the low season is a natural part of the business. Still, the low season does not affect Mu Homestay due to careful planning and appropriate actions. This research uses qualitative methods with a descriptive qualitative approach. The object of this study is  Mu Homestay, and the subjects include elements related to Mu Homestay. Data collection techniques in this study are observation, documentation, and interviews. Data analysis techniques are carried out by collecting, reducing, presenting, and concluding data. The validity of the data is carried out by employing an extension of participation. The results of this research show that Mu Homestay carries out Efforts to increase guest interest in staying by selling tour packages, cooperating with tourism agents, and promoting and improving service quality. Mu Homestay's strategy to minimize losses during the Low season is carried out by ensuring satisfaction and getting feedback from tourists.

References

I have revised the manuscript in accordance with the reviewers’ comments and suggestions. All required revisions have been carefully addressed in the revised manuscript. I kindly submit the revised version for further consideration.

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Published

2026-09-29

Issue

Vol. 1 No. 1 (2026): Teras: Journal of Tourism

Section

Articles

License

Copyright (c) 2026 Beni Apriyadi, Amrullah

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