Pengaruh Kualitas Sarana Prasarana Tempat Gym Terhadap Tingkat Kepuasan Konsumen Di Garuda Fitness Kota Selong

Abstract

This study aims to know the influence of the quality of infrastructure towards the level of customer satisfaction in doing gym at Garuda fitness. This study was quantitative using the survey method. This study used probability sampling techniques. The sample of this study was 30 members of Garuda fitness. The data collection techniques used questionnaires with 5 Liker scale measurements, from scores 1-5. Based on the results of data analysis, and the discussion can be concluded, that the level of customer satisfaction with the quality of infrastructure was very satisfied with the percentage (82.79%). The level of satisfaction of each aspect is as follows, in the very satisfied category are aspects of physical evidence (81.44%), reliability (84%), responsiveness (82%), empathy (86.8%), consumer decisions (85.17%), while the satisfied category is the guarantee aspect (77.33%). So it can be concluded that the overall level of satisfaction is very satisfied.