Analisis Media Promosi Prodi Penjaskesrek Stkip Pgri Sumenep
DOI:
https://doi.org/10.29408/porkes.v3i1.2117Keywords:
Media; Promotion and college;Abstract
The development of university and department in Indonesian has increased, so it can be caused competition to get prospective students more difficult. The aim of this study was to describe the tools promotion that provide information to students of the department physical education of STKIP PGRI Sumenep until they join to department physical education. This study used a description method based on tool promotion that has been done by university. The results showed that the most tool’s promotion to providing information were banner, billboards and brochures because the information provided information was more real and could be seen clearly.
References
Astuti, S. 2015. Analisis Bauran Promosi Dalam Peningkatan Jumlah Mahasiswa Baru Di FKIP UHAMKA Jakarta. Jurnal Utilitas Vol. 1 No. 1. Hal 78-91.
Dharmawansyah, S., Cangara, H., Sultan, M. I. 2014. Strategi Promosi Dalam Meningkatkan Jumlah Mahasiswa Pada Politeknik Negeri Media Kreatif Makassar. Jurnal Komunikasi KAREBA Vol. 3, No. 4.
Kalsum, E. U. 2008. Analisis Pengaruh Strategi Bauran Pemasaran Terhadap Keputusan Mahasiswa Memilih Fakultas Ekonomi Universitas Al-Azhar Medan. Tesis. Sekolah Pascasarjana Universitas Sumatra Utara Medan.
Suhud dan Dwiyatno, S. 2014. Analisis Pendukung Keputusan Penentuan Media Promosi Penerimaan Mahasiswa Baru Universitas Serang Raya Menggunakan Metode AHP. Jurnal PROSISKO Vol. 1. Hal. 30-35.
Sopandi, E. 2011. Strategi Promosi Penerimaan Mahasiswa Baru Untuk Pts (Tinjauan Atas Kegiatan Promosi PTS di Jawa Barat Tahun 2010). Manajerial Vol. 9, No. 18, hal. 87 – 101.
Tiera, F. P. dan Mulawarman, E. 2012. Strategi Promosi Universitas Swasta Dalam Menarik Minat Mahasiswa Baru (Studi Kasus: Corporate Marketing Communication Universitas Bina Nusantara Jakarta). Undergraduate thesis, BINUS http://eprints.binus.ac.id/id/eprint/24928
Wahyuni, A. 2012. Kajian Bauran Promosi Di Perguruan Tinggi “Xâ€. Jurnal Liquidity Vol. 1 No. 2 halaman 175-182.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2020 Nugroho Agung Supriyanto, Rachlai Eko Arisetiawan, Ainur Rasyid

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
![]()
Jurnal Porkes is licensed under a Creative Commons Attribution-Share Alike 4.0 International License

