Religious Theme Park, Tourism and Nationality, Jabal Rahmah: Activities and Markets
DOI:
https://doi.org/10.29408/ts.v1i1.26327Keywords:
Activities and markets, Jabal Rahmah, Religious theme park, Tourism and nationalityAbstract
This study aims to: 1) find out how tourism activities in Jabal Rahmah religious and national education tourism parks work, and 2) find out the visitor base of Jabal Rahmah religious and national education tourism parks. This study used qualitative research using observation, interviews and document review as data collection techniques. To reveal the meaning of behavior, the research informants have interviewed park managers, park staff, Jango village heads, visitors, and community leaders. Data analysis techniques are used for data collection, reduction, exposure, and conclusions. The research results are: 1) Jabal Rakmah religious and national education tourism park tourism activities offered are religious and nationality-based education and training activities by promoting tourism directly to institutions and the community and indirectly through social media. 2) The visitor base of Jabal Rakmah Religious and National Education Tourism Park comes from various levels of society with various levels ranging from kindergarten, elementary, junior high, and high school students and students as well as the community of prospective Hajj and Umrah pilgrims who perform manasik and the general public. The management must develop other tourism activities that can attract more visitors and maximize tourism promotion through digital sources (social media), collaborate and meet directly with the community by involving villages, Jango villagers and local governments.
References
Alamsyah, E. B. (2018). The influence of the existence of a tourist bus parking center on the economy of the community around the tomb of Malik Ibrahim Asmoro Qondhi, Tuban Regency. Global, 03(01), 12–19.
Ggito, A., & Setwan, J. (2018). Qualitative Research Methodology (E. D. Lestari (ed.); 1st ed.). CV Footprint (Imprint Publisher). https://books.google.co.id/books?id=59V8DwAAQBAJ
Anisa'ul Fauziah. (2021). Marketing Strategy for Educational Tourism of Anjuk Ladang Museum, Nganjuk Regency (Vol. 3, Issue March). UIN Sunan Ampel Surabaya.
Atiko, G., Sudrajat, R. H., &; Nasionalita, K. (2016). Analysis of tourism promotion strategies through social media by the Indonesian Ministry of Tourism. Journal of Sociotechnology, 15(3), 378–389.
Betari Avinda, C., Sudiarta, I. N., &; Oka Karini, N. M. (2016). Banyuwangi Promotion Strategy as a Tourist Destination (Case Study at the Cultural Office
And Pariwisata). Journal IPTA, 4(1), 55.
https://doi.org/10.24843/ipta.2016.v04.i01.p10
Chotib, M. (2016). Religious tourism in Jember Regency. 14(10), 407–428.
Fatihudin, D., & Firmansyah, A. (2019). Pemasaran Jasa. In Angewandte Chemie International Edition, 6(11), 951–952. (Issue March).
Geraika, &; Feriyan, W. (2018). Promotion and its influence on the interest of prospective new students in choosing private universities. 16(1),
–27. https://doi.org/10.47232/aktual.v16i1.3
Hanggraito, A. A., &; Sanjiwani, N. M. G. (2020). Market Segmentation Trends and Tourist Behavior of Amaryllis Flower Park in the 4.0 Era. Journal of Tourism and Creativity, 4(1), 43. https://doi.org/10.19184/jtc.v4i1.14476
Hasanah, H. (2017). Observation techniques (an alternative method of qualitative data collection in the social sciences). At-Taqaddum, 8(1), 21–46.
Hermawan, H., Brahmanto, E., Hamzah, F., & Ghani, Y. A. (2017). Buku
Educational Tour Guide : STP ARS Community Service Program
International Bandung. December 2020.
https://doi.org/10.31219/osf.io/6qspg
Hidayah, N., Sopian, T., Aziz M. Nauval, Feby Nur Ikrawardani, Flavia Domitilla Fausta, Inggit Salsabila Putri, M. Hafidz Annazly, &; Salma Nabila M. (2021). The social media marketing strategy of tourism destinations uses the SOSTAC approach. Journal of Tourism: Destinations, Hospitality and Travel, 5(2), 57–75. https://doi.org/10.34013/jk.v5i2.408
Jannah, R., Putri, B. G. Y., Samsudin, S., Rahman, Y. A., &; Nuriadi, N. (2021). Promotion and marketing in the development of Jabal Rakmah Religious and National Education Tourism Park, Jango Village, Janapria District.
Journal Devotion Magister Education IPA, 4(1).
https://doi.org/10.29303/jpmpi.v4i1.558
Jayendra, P. S., &; Sudiarta, I. N. (2020). The Existence of Brahmavihara Arama as an Educational and Spiritual Tourism Destination in Banjar Tegeha Village, Banjar District, Buleleng Regency. 11(01), 42–54.
Ministry of Tourism and Creative Economy. (2022). Jabal Rakmah Educational and National Tourism. https://jadesta.kemenparekraf.go.id/desa/taman_wisata-_edukasi_religi_kebangsaan_desa_jango
Kinasih, R. I. (2017). Marketing Strategy Analysis To Improve Visit on educational tour of Trenggalek chocolate house. SimkiEconomic, 01(06).
Manafe, J. D., Setyorini, T., & Alang, Y. A. (2016). Natural Tourism Object Promotion Strategy, (Case Study on Rote Island NTT). Journal of Islamic Business and Management, 4(1), 101–123.
Moleong, L. J. (2018). Qualitative Research Methodology (38th ed.). PT. Rosda Works. https://www.google.co.id/books/edition/Metodologi_penelitian_kualitatif/Y XsknQEACAAJ?hl=en
Noor, J. (2016). Research Methodology: Thesis, Thesis, Dissertation &; Scientific Paper (7th ed.). Kencana Pretone Media Group.https://books.google.co.id/books?id=VnA-DwAAQBAJ
Nurhayati. (2017). Promotion Strategy of Badud Village Tourism Village by the Tourism and Culture Office of Pangandaran Regency. Journal of Chemical Information and Modeling, 53(9), 1689–1699.
Nurmailis, & Suyuthie, H. (2021). Dantai Padangi Tourism Activity Development Strategy P. Journal of Tourism and Hospitality Business Studies, 1(3), 137–143. https://doi.org/10.24036/jkpbp.v1i3.22272
Pranata, O. (2018). Bono Tourism Promotion Activities [Universitas Islam Indonesia].
In Biomass Chem Eng (Vol. 3, Issue 2). http://journal.stainkudus.ac.id/index.php/equilibrium/article/view/1268/1127 %0Ahttp://publicacoes.cardiol.br/portal/ijcs/portugues/2018/v3103/pdf/3103
pdf%0Ahttp://www.scielo.org.co/scielo.php?script=sci_arttext&pid=S01 21-75772018000200067&lng=en&tlng=
Priyanto, R., Syarifuddin, D., &; Martina, S. (2018). Tourism Model Design Education at Tulip Village Attractions. Jurnal Abdimas BSI: Journal
Devotion To Community, 1(1), 15.
https://ejournal.bsi.ac.id/ejurnal/index.php/abdimas/article/view/2863
Rohaeni, A. J., &; Emilda, N. (2021). Religious Tourism Based on Local Wisdom and Economic Empowerment of the Indigenous People of Kampung Dukuh. Journal of the Stage, 31-3–09, 426–438.
Saepudin, E., Budiono, A., &; Halimah, M. (2019). Development of Educational Tourism Village in Cibodas Village, West Bandung Regency. 21(1), 1–10. https://doi.org/10.24198/sosiohumaniora.v21i1.19016
Simanungkalit, V. br., Sari, D. A., Teguh, F., Ristanto, H., Permanasari, I. K., Sambodo, L., Widodo, S., Masyhud, Wahyuni, S., Hermantoro, H., Hartati, C., &; Vitriani, D. (2019). Guidebook for Green Tourism Village Development (C. Novianti (ed.)). Ministry of Cooperatives and SMEs of the Republic of Indonesia.
Sugiyono. (2017). Qualitative Research Methods. In Bandung Alf.
Sundari, F. (2020). Promotion strategy for Ecopark pine tourism development through social media in the perspective of Islamic business ethics. State Islamic Institute (IAIN) Metro Lampung.
Supriadi, B., &; Roedjinandari, N. (2017). Planning and Development of Tourism Destinations (I). State University of Malang.
https://books.google.co.id/books/about/Perencanaan_dan_pengembagan_dest inasi_p.html?id=JYBvDwAAQBAJ&printsec=frontcover&cource=kp_read
Wijayanti, A. (2019). Educational Tourism Development Strategy in the City
Yogyakarta. In deepublish (I). deepublish.
https://www.researchgate.net/publication/269107473_What_is_governance/li nk/548173090cf22525dcb61443/download%0Ahttp://www.econ.upf.edu/~re
ynal/Civil wars_12December2010.pdf%0Ahttps://think-
asia.org/handle/11540/8282%0Ahttps://www.jstor.org/stable/41857625
Wolah, F. F. C. (2016). The Role of Promotion in Increasing Tourist Visits in Poso Regency. E-Journal Acta Diurna, 2.
Downloads
Published
Issue
Section
License
Copyright (c) 2024 Hayatul Islam, Hamdani Satriawan, Mugni Mugni
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
All writings in this journal are the full responsibility of the author. Touristic Studies provides open access to benefit anyone with valuable information and findings. Touristic Studies can be accessed free of charge at no cost, following the creative commons license. Authors who publish articles in the Touristic Studies must comply with the following conditions:
The author retains the copyright and grants the right of first publication with the work licensed simultaneously under the Creative Commons Attribution-ShareAlike 4.0 International (CC BY-SA 4.0) license, allowing others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
Authors may make additional separate contractual arrangements for the non-exclusive distribution of the published journal version of the work (for example, posting it to an institution or publishing it in a book), acknowledging its initial publication in this journal.
Authors are permitted and encouraged to post their work online (for example, on institutional repositories or websites) before and during the submission process, resulting in a productive exchange and earlier and more extensive citations of the published work.
All articles in this journal are the sole responsibility of the author. Touristic Studies provides open access to benefit anyone with valuable information and findings. Touristic Studies can be accessed and downloaded for free, following the creative commons license.
Touristic Studies is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License