ICT As a Promotional Medium in Increasing The Competitiveness of Local Businesses in Tourism Industry
DOI:
https://doi.org/10.29408/ts.v1i1.26331Keywords:
Competitiveness, ICT, local business, promotionAbstract
This study aims to find out how to utilize Information and Communication Technology through social media platforms and the types of social media used for promotion to increase the competitiveness of the weaving business at Sentosa Sasak Tenun Pringgasela Gallery. This research was conducted on Jalan Gang Rinjani, Sentosa Hamlet, Pringgasela Village, Pringgasela District, East Lombok Regency. This study uses a descriptive qualitative approach using data collection techniques of interview and observation types to solve problems investigated in the research site. The sample of this study is the manager of Sentosa Sasak Tenun Gallery, who is promoting through social media by utilizing features from social media platforms as their promotional strategy and posting photos and videos of products to attract consumers to buy. The results achieved are the use of ICT to reach a broader audience in a more efficient way using internet marketing in expanding networks, and the types of social media used are Facebook, WhatsApp, and Instagram in promoting their products to increase the competitiveness of their business. The conclusion is that using information and communication technology as a promotional medium through social media can help expand the audience in business development, increase business competitiveness, and expand the selling power of the weaving business to various parts of the world. ICT through social media plays an active role in promotional activities at the Setosa Sasak Tenun Pringgasela Gallery.
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