Tourism Campaign on Zero-waste; Between Image and Sustainability, Lombok Timur
DOI:
https://doi.org/10.29408/ts.v1i1.26333Keywords:
Image and Sustainability, Lombok Timur, tourism campaign, zero-wasteAbstract
This study analyzes tourism campaigns through zero waste programs between image and sustainability. This research is carried out so that tourism can be an effort to improve tourism campaigns and sustainable zero-waste programs. The data consists of primary data obtained through direct interviews with respondents and secondary data that complements the preliminary data. Data collection techniques include observation, interviews, and documentation methods. The implementation of the zero-waste program in Loyok Village, Sikur District, East Lombok Regency will be difficult to realize if you only rely on the government without community participation, and vice versa, if you only rely on the community, a sign that there is serious support from the government, the program that is run will not be adequately realized. Therefore, the role of the government and the people of Loyok Village in overcoming waste problems must be sustainable, and they must support each other in the implementation of the zero-waste program. Based on the results of the study, it can be taken that providing adequate waste management facilities, such as safe and closed landfills, as well as waste transportation services for the community is something that must be done by the Loyok Village government so that this zero-waste program can be sustainable and can be an attraction for the Loyok Village tourism campaign. Based on the findings conducted in Loyok Village, it was identified that the zero-waste program has not been influential regarding facilities and human resources. Therefore, it can be concluded that the tourism campaign through the zero-waste program in Loyok Village is just a discourse that the government and the local community have not realized efficiently and adequately.
References
Aini, D. N., & Winarno, A. (T.T.). Kampung Eduwisata Budaya Gerabah: Implementasi Merdeka Belajar Berbasis Hots Literasi Di Malang. Seminar Nasional Pembelajaran Bahasa Dan Sastra, 6(1), 42–56.
Azizah, N. (2021). Dampak Dari Sampah Rumah Tangga Mengakibatkan Pencemaran Lingkungan.
Burhan, I., Afifah, N., & Sari, S. N. (2022). Metode Penelitian Kuantitatif. Insan Cendekia Mandiri.
Hakim, N., Hayati, S., Lumbu, A. A., Rahmawati, N. I., & Septiyana, L. (2019). Pemberdayaan Kelompok Sadar Wisata (Pokdarwis) Dalam Mengembangkan Ekowisata Desa Gunung Rejo Kecamatan Way Ratai. Dedikasi: Jurnal Pengabdian Masyarakat, 1(2), 235–254.
Haliya, H. Z., Setyaningsih, W., & Winarto, Y. (2020). Konsep Zero Waste Pada Desain Environmental Learning Park Di Batu, Jawa Timur. Senthong, 3(1).
Hayati, K. R., Kusnarto, K., Sholihatin, E., & Aprilisanda, I. D. (2019). Pengembangan Model Kompetensi Kewirausahaan Pada Industri Kreatif Untuk Mendukung Pariwisata Desa Berkelanjutan Di Kota Batu. Jurnal Mebis (Manajemen Dan Bisnis), 4(1), 59–72.
Hodijah, S., & Hastuti, D. (2022). Pendampingan Desa Tanjung Lanjut Dalam Pemanfaatan Limbah Organik Melalui Optimalisasi Limbah Rumah Tangga Menuju Desa Wisata Berkelanjutan. Studium: Jurnal Pengabdian Kepada Masyarakat, 2(1), 37–42.
Kristianto, A. H. (2020). Sustainable Development Goals (Sdgs) Dalam Konsep Green Economy Untuk Pertumbuhan Ekonomi Berkualitas Berbasis Ekologi. Business, Economics And Entrepreneurship, 2(1), 27–38.
Kurniawati, R. (2020). Sosialisasi Ntb Zero Waste Melalui Literasi Digital. Jupiter, 17(1), 46–61.
Muntasyarah, A. (2022). Implementasi Program Zero Waste Di Provinsi Nusa Tenggara Barat Melalui Peran Ibu Di Rumah Tangga. Jurnal Silva Samalas, 4(2), 9–19.
Noviarita, H., Kurniawan, M., & Nurmalia, G. (2021). Analisis Halal Tourism Dalam Meningkatkan Laju Pertumbuhan Ekonomi Di Provinsi Lampung. Jurnal Ilmiah Ekonomi Islam, 7(1), 302–310.
Nurlan, F. (2019). Metodologi Penelitian Kuantitatif. Cv. Pilar Nusantara.
Purba, T., Damanik, E. O. P., Siboro, T. D., Hulu, I. L., Sinaga, D. P., Sihombing, R., Damanik, R., Purba, D. S., Purba, S. T., & Saragih, L. (2022). Pengelolaan Dan Pemanfaatan Sampah Berbasis Masyarakat. Yayasan Kita Menulis.
Purnomo, C. W. (2021). Solusi Pengelolaan Sampah Kota. Ugm Press.
Puspitawati, Y., & Rahdriawan, M. (2012). Kajian Pengelolaan Sampah Berbasis Masyarakat Dengan Konsep 3r (Reduce, Reuse, Recycle) Di Kelurahan Larangan Kota Cirebon. Jurnal Pembangunan Wilayah & Kota, 8(4), 349–359.
Putra, I. B. S. (2019). Peran Serta Desa Adat Dalam Pengelolaan Sampah Di Kota Denpasar. Vyavahara Duta, 14(1), 58–67.
Rukin, S. P. (2019). Metodologi Penelitian Kualitatif. Yayasan Ahmar Cendekia Indonesia.
Takbiran, H. H. T. (2020). Bank Sampah Sebagai Alternatif Strategi Pengelolaan Sampah Menuju Sentul City Zero Emission Waste Kabupaten Bogor. Ijeem-Indonesian Journal Of Environmental Education And Management, 5(2), 165–172.
Wildawati, D., & Hasnita, E. (2019). Faktor Yang Berhubungan Dengan Pengelolaan Sampah Rumah Tangga Berbasis Masyarakat Di Kawasan Bank Sampah Hanasty. Jurnal Human Care, 4(3), 149–158.
Wirasasmita, R. H., Arianti, B. D. D., Uska, M. Z., Kholisho, Y. N., & Wardi, Z. (2020). Edukasi Zero Waste Berbasis Teknologi Informasi. Absyara: Jurnal Pengabdian Pada Masyarakat, 1(2), 35–42.
Yuwana, S. I. P., & Adlan, M. F. A. S. (2021). Edukasi Pengelolaan Dan Pemilahan Sampah Organik Dan Anorganik Di Desa Pecalongan Bondowoso. Fordicate, 1(1), 61–69.
Zitri, I., Lestanata, Y., Darmansyah, D., Amil, A., & Umami, R. (T.T.). Inovasi Kebijakan Pengelolaan Sampah Sistem Zero Waste Di Nusa Tenggara Barat Model Pentahelix. Nakhoda: Jurnal Ilmu Pemerintahan, 21(1), 107–119.
Downloads
Published
Issue
Section
License
Copyright (c) 2024 Muhammad Ramli, Muh Hafizul Zikri, I Wayan Bratayasa
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
All writings in this journal are the full responsibility of the author. Touristic Studies provides open access to benefit anyone with valuable information and findings. Touristic Studies can be accessed free of charge at no cost, following the creative commons license. Authors who publish articles in the Touristic Studies must comply with the following conditions:
The author retains the copyright and grants the right of first publication with the work licensed simultaneously under the Creative Commons Attribution-ShareAlike 4.0 International (CC BY-SA 4.0) license, allowing others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
Authors may make additional separate contractual arrangements for the non-exclusive distribution of the published journal version of the work (for example, posting it to an institution or publishing it in a book), acknowledging its initial publication in this journal.
Authors are permitted and encouraged to post their work online (for example, on institutional repositories or websites) before and during the submission process, resulting in a productive exchange and earlier and more extensive citations of the published work.
All articles in this journal are the sole responsibility of the author. Touristic Studies provides open access to benefit anyone with valuable information and findings. Touristic Studies can be accessed and downloaded for free, following the creative commons license.
Touristic Studies is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License
