Strategi Media Sosial dalam Meningkatkan Kesetaraan Gender Bagi Perempuan: Analisis Wacana Kritis di Instagram @Magdaleneid
DOI:
https://doi.org/10.29408/jhm.v9i2.12530Keywords:
feminism, gender equality, media strategyAbstract
Gender equality still needs to be upheld in Indonesia, considering that the country's Gender Equality Index for 2021 is only 111 and its implementation has not been impactful. The ancient belief that men are taller than women is biased. Therefore, there should be a greater emphasis on understanding and implementing gender equality regulations within the community, especially through the media utilization. This research aims to describe the role of Instagram in voicing gender equality through the @magdaleneid account. The qualitative method used is a critical paradigm that analyzes crisis discourse obtained from the @magdalne.id account. The analysis process employs Sara Mills' critical discourse analysis at the levels of words, sentences, and discourse. The study results show results two dominant types of content published on the account: education and support for the progressive feminist movement that aims to achieve gender equality for women. The language used in this content shows affection for women, promotes appropriate education, and encourages the voicing of gender equality. The discourse level applied involves using of colors, characters, and animations that align with the message.
References
Anindya, A., Hanana, A., & Elian, N. (2021). Upaya Meningkatkan Kesadaran Gender Kaum Muda Melalui Pesan Kesetaraan Gender Di Media Sosial Instagram. Jurnal Ranah Komunikasi (JRK), 5(2), 103-112. https://doi.org/10.25077/rk.5.2.103-112.2021.
Ariani, D., & Sunarto, S. (2021). Construction of Feminism and Gender Equality in Social Media. Budapest International Research and Critics Institute-Journal (BIRCI-Journal), 4(4), 12203–12214. https://doi.org/10.33258/birci.v4i4.3286.
Badara, A. (2013). Analisis Wacana:Teori, Metode dan Penerapannya Pada Wacana Media. Kencana Prenada Media Group.
Abdullah, S. N. A. (2019). Analisis Wacana Sara Mills Tentang Kekerasan Perempuan dalam Rumah Tangga Studi Terhadap Pemberitaan Media Kumparan. Jurnal Dakwah Dan Komunikasi, 4(2), 101-120. http://dx.doi.org/10.29240/jdk.v4i2.1236.
Ekwendi, A. S., Mewengkang, M. E., & Wagey, F. M. (2016). Perbandingan persalinan seksio sesarea dan pervaginam pada wanita hamil dengan obesitas. e-CliniC, 4(1), 170–176. https://doi.org/10.35790/ecl.v4i1.10951.
Eriyanto. (2002). Analisis Framing Konstruksi, Ideologi, Dan Politik Media. LKIS.
Istiarohmi, L. (2020). Cyberfeminism sebagai strategi untuk menciptakan kesetaraan gender melalui Teknologi Komunikasi: studi Etnografi Virtual terhadap Akun Twitter Magdalene. Skripsi. Surabaya: UIN Sunan Ampel.
Leliana, I. (2020). Kontruksi Media Terhadap Pemberitaan Kasus Narkoba Medina Zein Dalam Pembentukan Opini Publik. Jurnal Public Relations (J-PR), 1(2), 108-115. https://doi.org/10.31294/jpr.v1i2.486.
Mills, S. (2002). Knowing Your Place: A Marxist Feminst Stylistic Analysis. Dalam Michael Toolan (ed.) Language, Text, and Copntext: Essays in Stylistics. Routladge.
Nina, J. (2012). Perempuan Nuaulu Tradisionalisme Dan Kultur Patriarki. Yayasan Pustaka Obor Indonesia.
Prasetya, H. (2022). Atasi Problem Diskriminasi Perempuan, Perlu Regulasi Berbasis Kesetaraan Gender. https://www.mediamu.id/2022/03/09/atasi-problem-diskriminasi-perempuan-perlu-regulasi-berbasis-kesetaraan-gender/.
Rakhmat, J. (2015). Psikologi Komunikasi. PT. Remaja Rosdakarya.
Sukrillah, A., Ratnamulyani, I., & Kusumadinata, A. (2017). Pemanfaatan Media Sosial Melalui Whatsapp Group Fei Sebagai Sarana Komunikasi. Jurnal Komunikatio, 3(2), 95–104. https://doi.org/10.30997/jk.v3i2.919
Tong, R. P. (2008). Feminist Thought: Pengantar Paling Komprehensif Kepada Aliran Utama Pemikiran Feminis. Jalasutra.
Winingsih, P. A., Sulandjari, S., Indrawati, V., & Dewi, R. (2020). Efektivitas Poster sebagai Media Sosialisasi Program Keluarga Sadar Gizi ( Kadarzi ) Tentang Beragam , Bergizi , Seimbang, Bergizi, Seimbang, Aman (B2SA) di TK Kartika Bojonegoro. JURNAL TATA BOGA, 9(2), 887–894. https://ejournal.unesa.ac.id/index.php/jurnal-tata-boga/article/view/37150.
Downloads
Additional Files
Published
How to Cite
Issue
Section
License
All writings in this journal are the full responsibility of the author. Jurnal Humanitas provides open access to benefit anyone with valuable information and findings. Jurnal Humanitas can be accessed free of charge at no cost, following the creative commons license. Authors who publish articles in the Jurnal Humanitas must comply with the following conditions:
The author retains the copyright and grants the right of first publication with the work licensed simultaneously under the Creative Commons Attribution-ShareAlike 4.0 International (CC BY-SA 4.0) license, allowing others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
Authors may make additional separate contractual arrangements for the non-exclusive distribution of the published journal version of the work (for example, posting it to an institution or publishing it in a book), acknowledging its initial publication in this journal.
Authors are permitted and encouraged to post their work online (for example, on institutional repositories or websites) before and during the submission process, resulting in a productive exchange and earlier and more extensive citations of the published work.
All articles in this journal are the sole responsibility of the author. Jurnal Humanitas provides open access to benefit anyone with valuable information and findings. Jurnal Humanitas can be accessed and downloaded for free, following the creative commons license.
Jurnal Humanitas: Katalisator Perubahan dan Inovator Pendidikan is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License
