Vol. 9 No. 2 (2025): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)

DOI: https://doi.org/10.29408/jpek.v9i2

Published: 2025-08-24

Articles

Moderasi Corporate Governance terhadap Faktor-Faktor yang Mempengaruhi Agresivitas Pajak pada Sektor Energi

Asnat Sirait, Nursaida Harefa

486-496
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Abstract View: 344 times DOI : https://doi.org/10.29408/jpek.v9i2.30119
Analisis Pengaruh Gaya Kepemimpinan Partisipatif, Motivasi, Dan Disipilin Kerja Terhadap Kinerja Pegawai Pada PT. Bank Perekonomian Rakyat Syariah Gebu Prima

Putri Amelia NST, Hotbin Hasugian, Maidalena Maidalena

497-508
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Abstract View: 274 times DOI : https://doi.org/10.29408/jpek.v9i2.31095
The Influence of Boycott and Brand Image on KFC Purchase Decisions: The Moderating Role of Religiosity among Muslim Consumers in North Sumatra

Riza Rasyid Siagian, Maryam Batubara, Nur Ahmadi Bi Rahmani

509-519
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Abstract View: 359 times DOI : https://doi.org/10.29408/jpek.v9i2.30514
Pengembangan Wisata Kuliner Kearifan Lokal Berkelanjutan Di Kabupaten Cirebon

Yati Yati, Baiq Yuliana Rizkiwati

520–528
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Abstract View: 318 times DOI : https://doi.org/10.29408/jpek.v9i2.29400
Model Pembelajaran Hybrid dalam Mata Kuliah Analisis Investasi: Studi Persepsi Mahasiswa Program Studi Pendidikan Ekonomi

Nuro Sholihah, Muhammad Zainul Majdi, Muhamad Ali

529-536
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Abstract View: 282 times DOI : https://doi.org/10.29408/jpek.v9i2.31700
Mitigasi Risiko Pembiayaan KUR Syariah untuk UMKM : Studi Kasus di BSI KC Medan Ahmad Yani

Meysa Chairani Lubis, Sugianto Sugianto, Zuhrinal M Nawawi

537–551
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Abstract View: 329 times DOI : https://doi.org/10.29408/jpek.v9i2.31795
Faktor-faktor Eksternal Minat Berwirausaha

Silvia Siregar, Herminarto Sofyan

552–563
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Abstract View: 330 times DOI : https://doi.org/10.29408/jpek.v9i2.30236
AI-Driven Personalization in E-Commerce: Impact on Customer Engagement and the Role of Privacy Concerns

Ratnawati Lang, Afni Eliana Saragih

564–574
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Abstract View: 1099 times DOI : https://doi.org/10.29408/jpek.v9i2.30466
Faktor-Faktor Yang Mempengaruhi Manajemen Laba

Sylvia Sylvia, Cecilia Cecilia, Kyoko Kyoko

575-586
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Abstract View: 338 times DOI : https://doi.org/10.29408/jpek.v9i2.30677
E-Commerce, Efikasi Diri Dan Infrastruktur Keuangan Sebagai Pendorong Keputusan Berwirausaha Mahasiswa Akuntansi

Nur Aliah, Mutia Riska Faridani, Iskandar Muda, Noor Marini Haji Abdullah

587-598
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Abstract View: 271 times DOI : https://doi.org/10.29408/jpek.v9i2.30764
Pengaruh Keputusan Pembiayaan dan Profitabilitas Terhadap Green Accounting

Afni Eliana Saragih

599–608
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Abstract View: 242 times DOI : https://doi.org/10.29408/jpek.v9i2.30885
Strategi Personal Branding Melalui Digital Marketing Pada Aplikasi TikTok (Studi Kasus Content Creator Reizuka Ari)

Efrida Rahma Sari Siregar, Atika Atika, Nur Ahmadi Bi Rahmani

609–621
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Abstract View: 524 times DOI : https://doi.org/10.29408/jpek.v9i2.31671
Pengaruh Kualitas Pelayanan Dan Harga Terhadap Loyalitas Melalui Kepuasan Konsumen Toko Klontong Madura

Kusnadi, Nur Hidayati, Eka Farida

622–632
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Abstract View: 273 times DOI : https://doi.org/10.29408/jpek.v9i2.31063
Loyalitas Pengguna Sepatu Ventela: Kualitas Produk Dan Harga Melalui Kepuasan Konsumen

Subhan , Nur Hidayati, Eka Farida

633-643
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Abstract View: 376 times DOI : https://doi.org/10.29408/jpek.v9i2.30662
Pengaruh Social Media Promotion, Menu Variations, dan Price Bundling Terhadap Purchasing Decision

Dewi Fajariana

644–653
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Abstract View: 315 times DOI : https://doi.org/10.29408/jpek.v9i2.31560
Analisis Penerimaan Layanan Spaylater Menggunakan Model UTAUT 2 dan Dampaknya Terhadap Perilaku Online Impulse Buying (Survey pada Pembelian Produk Fashion oleh Gen Z di Kabupaten Garut)

Nurul Qurrota A'ini, Wati Susilawati, Hera Laxmi Devi Septiani

654–665
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Abstract View: 442 times DOI : https://doi.org/10.29408/jpek.v9i2.31160
Strategi Digital Marketing pada Pendidikan Sekolah Menengah Kejuruan (SMK)

Eka Haryati, Camelia Safitri2

666–676
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Abstract View: 380 times DOI : https://doi.org/10.29408/jpek.v9i2.30905
Pengaruh Keterlibatan Kerja Dan Motivasi Kerja Terhadap Performance Melalui Mediasi Organizational Citizenship Behavior (OCB)

Nuning Prasetyaningrum, Syamsul Hadi, Didik Subiyanto

677–687
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Abstract View: 301 times DOI : https://doi.org/10.29408/jpek.v9i2.30126
Analisis Pengaruh Tingkat Suku Bunga, Inflasi, Nilai Tukar Terhadap Jumlah Uang Beredar di Indonesia Tahum 2009-2023

Ahmad Dwi Afrizal Putra, Asis Riat Winanto, Sayid Abas

688–698
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Abstract View: 266 times DOI : https://doi.org/10.29408/jpek.v9i2.30977
Analisis Dampak Corporate Social Responsibility Terhadap Masyarakat Sekitar (Studi Kasus Pada Perusahaan Pt Asam Jawa Kabupaten Labuhan Batu Selatan)

Riau Rizki Harahap, Annio Indah Lestari Nasution, Nurbaiti Nurbaiti

699–714
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Abstract View: 425 times DOI : https://doi.org/10.29408/jpek.v9i2.31871
Pengaruh Live Streaming dan Flash Sale Terhadap Impulsive Buying Dengan Trust Sebagai Variabel Intervening Pada TikTok Shop

Lailatul Fitria, Theresia Pradiani, Rifki Hanif

715–724
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Abstract View: 738 times DOI : https://doi.org/10.29408/jpek.v9i2.32017
Pengaruh Literasi Keuangan Dan Strategi Penetapan Harga Terhadap Kinerja Keuangan Pada Umkm Di Lombok Tengah

Ferawati Azhari, Animah Animah

725–736
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Abstract View: 306 times DOI : https://doi.org/10.29408/jpek.v9i2.30367
Deep Learning dengan Pendekatan Kontekstual Terintegrasi Kearifan Lokal Tapanuli: Studi Validitas dalam Pengembangan Model Pembelajaran Ekonomi

Erlina Sari, Nunik Ardiana, Marzuki Ahmad

737–749
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Abstract View: 354 times DOI : https://doi.org/10.29408/jpek.v9i2.31918
Determinan Minat Berkarir Sebagai Akuntan Publik: Peran Moderasi Asas Kemandirian

Sri Ayem, Hasfaika Meiyani Kamaruddin

750–761
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Abstract View: 209 times DOI : https://doi.org/10.29408/jpek.v9i2.30383
Integration of Theory of Planned Behavior and Value-Attitude-Behavior as a Basis for Decision Making in Selecting Event Organizer Services

Ika Puspitasari, Raden Roro Ratna Roostika

762–772
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Abstract View: 242 times DOI : https://doi.org/10.29408/jpek.v9i2.30028
Analisis Kesiapan Berwirausaha Mahasiswa Kewirausahaan: Studi Kualitatif pada Konteks Pendidikan Tinggi

Nurul Mu'tamim, Sefni Novita Sari

773–782
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Abstract View: 348 times DOI : https://doi.org/10.29408/jpek.v9i2.31364
Analisis Minat Berwirausaha Melalui Pendidikan Kewirausahaan, Locus of Control, dan Efikasi Diri Siswa SMK Jurusan Akuntansi

Rahma Nur Isnaini, Moh. Chairil Asmawan

783–793
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Abstract View: 320 times DOI : https://doi.org/10.29408/jpek.v9i2.30348
Analisis Kelayakan Ekonomi Pertanian Perkotaan (Urban Farming) Pada Kelompok Tani Yurga Farm Di Kota Surabaya

Elmira Dhiva Avivah, Teguh Soedarto, Wahyu Santoso

794–804
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Abstract View: 276 times DOI : https://doi.org/10.29408/jpek.v9i2.31781
Analisis Supply Chain Bisnis Kuliner Halal UMKM Kelurahan Tulusrejo

Devita Anggraeni Citra Ayu Widodo, Santi Merlinda

805–816
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Abstract View: 361 times DOI : https://doi.org/10.29408/jpek.v9i2.30450
Menelusuri Jejak Bibliometrik Digital Entrepreneurial Intention: Peta Tematik dan Distribusi Global 2011–2025

Dika Melia Febrianti, Trisno Martono

817–826
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Abstract View: 235 times DOI : https://doi.org/10.29408/jpek.v9i2.31563
Pengembangan Sistem Pembayaran Berbasis Blockchain dalam Perbankan Syariah: Peluang, Tantangan, dan Perspektif Regulasi

Khairunnisa Harahap, Yoni Hendrawan

827–836
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Abstract View: 282 times DOI : https://doi.org/10.29408/jpek.v9i2.31707
Religiusitas Simbolik dan Literasi Fungsional: Studi Persepsi Nasabah Terhadap Produk Tabungan Syariah di Gampong Meureubo

Ainun Hidayah, Muliza Muliza, Lia Murlisa

837–846
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Abstract View: 229 times DOI : https://doi.org/10.29408/jpek.v9i2.31712
Adaptasi Digital Perbankan dalam Memenuhi Preferensi Generasi Z di Era Digital : Sebuah Systematic Literature Review Berbasis Technology Acceptance Model (TAM)

Anggun Wida Prawira, Slamet Riyadi

847–858
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Abstract View: 516 times DOI : https://doi.org/10.29408/jpek.v9i2.31413
Pengaruh Fintech Dan Self Control Terhadap Pengelolaan Keuangan Dimoderasi Literasi Keuangan

Eka Mayasari, Sri Trisnaningsih, Hero Priono

859–873
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Abstract View: 343 times DOI : https://doi.org/10.29408/jpek.v9i2.31719
Pengembangan Model Pelatihan Literasi Keuangan Digital Mengimplementasi Model Pembelajaran Langsung Untuk Meningkatkan Pengetahuan dan Keterampilan UMKM

Dhimas Wahyu Pratama, Deni Hardianto, Ayu Perwita Sari

874–885
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Abstract View: 257 times DOI : https://doi.org/10.29408/jpek.v9i2.30883
The Influence Of Lifestyle And Brand Image On The Purchasing Decision Of Wardha Cosmetics Among Students Of The Faculty Of Economics, Gunung Rinjani University Class Of 2021-2024

Ashwatul Luthfi, Sulkiah Sulkiah

886–895
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Abstract View: 230 times DOI : https://doi.org/10.29408/jpek.v9i2.30599
Efficiency Analysis of Government Expenditure in Districts/Cities of West Nusa Tenggara Province: A Dea Approach (2021-2023)

Annisa Ulfa Indriani, Saipul Arni Muhsyaf

896–907
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Abstract View: 249 times DOI : https://doi.org/10.29408/jpek.v9i2.30250
Pengaruh Literasi Keuangan dan Tingkat Pendidikan Terhadap Inklusi Keuangan Masyarakat Di Desa Sukarara

Nunung Isna Putri, Isnawati Isnawati

908–921
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Abstract View: 173 times DOI : https://doi.org/10.29408/jpek.v9i2.32199
Peran Literasi Keuangan dan Inklusi Keuangan Terhadap Penggunaan QRIS Di Kota Mataram

Ulfatun Ariani, Widia Astuti

922–936
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Abstract View: 258 times DOI : https://doi.org/10.29408/jpek.v9i2.32200
Jejak Nelayan Suku Bugis dalam Implementasi Blue Accounting

Irwan Hidayat, Lalu Takdir Jumaidi

937–948
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Abstract View: 188 times DOI : https://doi.org/10.29408/jpek.v9i2.32252
Analisis Penerapan Metode Activity Based Costing dalam Penetapan Tarif Jasa Rawat Inap di Rumah Sakit Umum Daerah Kota Mataram

Kartika Maharani Kusuma Dewi, Wirawan Suhaedi

949–960
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Abstract View: 220 times DOI : https://doi.org/10.29408/jpek.v9i2.32262
Bagaimana Kondisi Internal dan Eksternal Memengaruhi Mahasiswa Akuntansi menjadi Wirausahawan

Muhammad Rifki Ardiansyah, Adhitya Bayu Suryantara

961–975
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Abstract View: 216 times DOI : https://doi.org/10.29408/jpek.v9i2.32254
Pinjaman Online Ilegal Perspektif Maqashid Al-Syariat

Abdul Baasith Asdjazzi, Nofrianto Nofrianto

976– 984
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Abstract View: 64 times DOI : https://doi.org/10.29408/jpek.v9i2.33022